This page details the necessary updates to make to your Structured Data Files integration when migrating from v7 to v9 and provides a comprehensive list of all changes between the two versions.
For details on how to update your selected SDF version, see our general v9 migration guide .
Updates
Make these updates to your integration to use v9.
Declare whether line items will serve EU political ads
You must declare whether a new line item will serve EU political ads using a new Contains EU Political Ads
column in the Line Item
file type.
This field is required when creating new line items or updating any of the following columns for an existing line item:
-
Geography Targeting - Include
-
Geography Targeting - Exclude
-
Geography Regional Location List Targeting - Include
-
Geography Regional Location List Targeting - Exclude
-
Proximity Targeting
-
Proximity Location List Targeting
If you have declared that the parent advertiser does not serve EU political ads,
new line items will be assigned the No
value if the column is not set.
Update name of Line Item "TrueView Content Filter" column
The TrueView Content Filter
column in the Line Item
file type has
been renamed Inventory Mode
. No other changes need to be made to the column
content.
Add columns for Demand Gen resources support
Demand Gen resources are now supported and are included in Line Item , Ad Group , and Ad files.
To support Demand Gen resources:
- New columns have been added to Ad Group and Ad files.
- Additional enum values have been added to existing columns.
- New restrictions have been added to columns specific to Demand Gen resources.
See the comprehensive list of changes to address new columns. If you don't want to create or update Demand Gen resources, no other action is required.
Specify type in Ad resources
An Ad Type
column has been added to Ad
files. This surfaces the type
of Ad represented by each row.
This new column is required . It will be populated for existing resources when downloading Ad files.
Don't update this column for existing Ads, the value of this column shouldn't be changed.
Update Insertion Order columns
Make the following changes your integration's handling of the Insertion Order file type:
- Replace the
Performance Goal Type
column with theKpi Type
column. - Replace the
Performance Goal Value
column with theKpi Value
column. - Replace the
Performance Goal Algorithm Id
column with theKpi Algorithm Id
column. - Add the
Io Objective
column. - Remove the
Billable Outcome
column.
Add support for new TrueView Line Item types
TrueView line items that use a "Responsive" video ad format are now supported in Line Item files, along with Line Items that use "Google TV" inventory source targeting.
These changes are accounted for in new enum options available for the TrueView Video Ad Formats
and TrueView Inventory Source Targeting
columns
in the Line Item
file type.
Comprehensive list of changes
- Simple
- Non Skippable
- Action
- Reach
- View
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
- Target Frequency
- Demand Gen
- Manual CPV: Manual view-based bidding where you pay per view.
- Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items.
- Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown.
- Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible.
- Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion.
- Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions.
- Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
- Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget
- YouTube
- Google TV
- Video Partners
- In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
- In-stream / Bumper / Non-skippable
- Responsive
- Display
- Video
- TrueView
- Audio
- Demand Gen
- Simple
- Non Skippable
- Action
- Reach
- View
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
- Target Frequency
- Demand Gen
- Manual CPV: Manual view-based bidding where you pay per view.
- Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items.
- Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown.
- Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible.
- Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion.
- Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions.
- Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
- Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget
- YouTube
- Google TV
- Video Partners
- In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
- In-stream / Bumper / Non-skippable
- Responsive
- Display
- Video
- TrueView
- Audio
- Demand Gen
- In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
- YouTube audio
- Demand Gen
- In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
- YouTube audio
- Demand Gen