Stay organized with collectionsSave and categorize content based on your preferences.
Thursday, April 05, 2007
One popular way to optimize webpages for search engines, especially among Polish site owners,
is with link exchanges or buying high PageRank links. Unfortunately, in the choice of link
partners, some site owners' priority has not always been on what is best for the user. This
causes some people to link to totally unrelated pages or engage in link exchanges with spammy
sites. This kind of linking does not provide additional value to the page's visitors and is a
SEO method that, like hiding text, can be considered spammy.Google's webmaster guidelinesrefer clearly to methods of this type under "quality guidelines".
Caring about our Polish users, Google recently improved algorithms and methods of link
validation for our Polish search results. We do this because we want to provide our users with
the best SERPs (Search Engine Result Pages) possible.
How to link in order not to violate Google's webmaster guidelines?
If you want to increase your PageRank and to improve your position in the SERPs, you should
always be thinking about your visitors' needs. This refers to content as much as to linking.
Linking to and from related sites is still very much appreciated by Google and it will have a
positive impact on the position in the index. Simultaneously, Google will work to stop the
impact of excessive off-topic link exchanging or bought links, including automated link exchange
programs.
How to create relevant links?
The best way to gain relevant links is to create unique, relevant content that can quickly gain p
opularity in the Internet community, especially among those who are interested in the topic,
such as blog publishers. Also, look for editorially given links based on merit, since naturally
grown links tend to exist longer; and such links will pass the test of time. Therefore, the best
way to go is to focus on your visitors' needs, no matter how this is related to content or
linking. Before making any single decision, you should ask yourself the question: Is this going
to be beneficial for my page's visitors?
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle has enhanced its algorithms to combat manipulative link practices, particularly prevalent among Polish websites, focusing on irrelevant link exchanges and purchased links.\u003c/p\u003e\n"],["\u003cp\u003eWebsites aiming to improve their search engine ranking should prioritize user experience by providing valuable content and relevant links.\u003c/p\u003e\n"],["\u003cp\u003eCreating high-quality, unique content that organically attracts links from relevant sources, like blogs, is the most effective approach for long-term search engine optimization.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages websites to focus on earning natural, editorially-driven links based on merit, as these links are more sustainable and valuable.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners should always prioritize the needs of their visitors when making decisions about content and linking, ensuring a positive user experience.\u003c/p\u003e\n"]]],["Google enhanced its link validation algorithms for Polish search results to prioritize user experience. Excessive, off-topic link exchanges and purchased links are discouraged as they are considered detrimental to users. The best linking practices involve creating unique content and seeking links from related sites. Focusing on visitors' needs should be the priority when creating content and making linking decisions. Links should be editorially earned through relevant and high-quality content.\n"],null,["# Linking\n\nThursday, April 05, 2007\n\n\nOne popular way to optimize webpages for search engines, especially among Polish site owners,\nis with link exchanges or buying high PageRank links. Unfortunately, in the choice of link\npartners, some site owners' priority has not always been on what is best for the user. This\ncauses some people to link to totally unrelated pages or engage in link exchanges with spammy\nsites. This kind of linking does not provide additional value to the page's visitors and is a\nSEO method that, like hiding text, can be considered spammy.\n[Google's webmaster guidelines](/search/docs/essentials)\nrefer clearly to methods of this type under \"quality guidelines\".\n\n\nCaring about our Polish users, Google recently improved algorithms and methods of link\nvalidation for our Polish search results. We do this because we want to provide our users with\nthe best SERPs (Search Engine Result Pages) possible.\n\nHow to link in order not to violate Google's webmaster guidelines?\n------------------------------------------------------------------\n\n\nIf you want to increase your PageRank and to improve your position in the SERPs, you should\nalways be thinking about your visitors' needs. This refers to content as much as to linking.\n\n\nLinking to and from related sites is still very much appreciated by Google and it will have a\npositive impact on the position in the index. Simultaneously, Google will work to stop the\nimpact of excessive off-topic link exchanging or bought links, including automated link exchange\nprograms.\n\nHow to create relevant links?\n-----------------------------\n\n\nThe best way to gain relevant links is to create unique, relevant content that can quickly gain p\nopularity in the Internet community, especially among those who are interested in the topic,\nsuch as blog publishers. Also, look for editorially given links based on merit, since naturally\ngrown links tend to exist longer; and such links will pass the test of time. Therefore, the best\nway to go is to focus on your visitors' needs, no matter how this is related to content or\nlinking. Before making any single decision, you should ask yourself the question: Is this going\nto be beneficial for my page's visitors?"]]
