Helping publishers and users get more out of visual searches on Google Images with AMP
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Thursday, July 25, 2019
Google Images has made a series of changes to help people explore, learn and do more through
visual search. An important element of visual search is the ability for users to scan many ideas
before coming to a decision, whether it's purchasing a product, learning more about a stylish
room, or finding instructions for a DIY project. Often this involves loading many web pages, which
can slow down a search considerably and prevent users from completing a task.
As previewed at Google I/O, we're launching a new AMP-powered feature in Google Images on the
mobile web, Swipe to Visit, which makes it faster and easier for users to browse and visit web
pages. After a Google Images user selects an image to view on a mobile device, they will get a
preview of the website header, which can be easily swiped up to load the web page instantly.
Swipe to Visit uses AMP's prerender capability to show a preview of the page displayed at the
bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly
and the publisher receives a pageview. The speed and ease of this experience makes it more likely
for users to visit a publisher's site, while still allowing users to continue their browsing
session.
Publishers who support AMP don't need to take any additional action for their sites to appear in
Swipe to Visit on Google Images. Publishers who don't support AMP canlearn more about getting started with AMP.
In the coming weeks, publishers can also view their traffic data from AMP in Google Images in a
Search Console'sperformance reportfor Google Images in a new search area named "AMP on Image result".
We look forward to continuing to support the Google Images ecosystem with features that help users
and publishers alike.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Images is launching a new AMP-powered feature called Swipe to Visit on the mobile web to make it quicker for users to browse and access web pages.\u003c/p\u003e\n"],["\u003cp\u003eSwipe to Visit lets users preview a website header after selecting an image, then instantly load the full page by swiping up.\u003c/p\u003e\n"],["\u003cp\u003eThis feature uses AMP's prerender capability for speed, increasing the likelihood of users visiting publisher sites while maintaining their browsing session.\u003c/p\u003e\n"],["\u003cp\u003ePublishers using AMP do not need to make any changes to be included in Swipe to Visit, and traffic data from the feature will be viewable in Search Console's performance report.\u003c/p\u003e\n"]]],["Google Images introduced \"Swipe to Visit,\" an AMP-powered mobile feature. Users can preview website headers after selecting an image and swipe up to instantly load the webpage. AMP's prerender capability ensures speed, increasing the likelihood of website visits. Publishers supporting AMP need no action; non-AMP publishers can learn how to implement it. Traffic data from \"AMP on Image result\" will be visible in the Search Console's performance report. The features aim to support both users and publishers within Google Images.\n"],null,["# Helping publishers and users get more out of visual searches on Google Images with AMP\n\nThursday, July 25, 2019\n\n\nGoogle Images has made a series of changes to help people explore, learn and do more through\nvisual search. An important element of visual search is the ability for users to scan many ideas\nbefore coming to a decision, whether it's purchasing a product, learning more about a stylish\nroom, or finding instructions for a DIY project. Often this involves loading many web pages, which\ncan slow down a search considerably and prevent users from completing a task.\n\n\nAs previewed at Google I/O, we're launching a new AMP-powered feature in Google Images on the\nmobile web, Swipe to Visit, which makes it faster and easier for users to browse and visit web\npages. After a Google Images user selects an image to view on a mobile device, they will get a\npreview of the website header, which can be easily swiped up to load the web page instantly.\n\n\nSwipe to Visit uses AMP's prerender capability to show a preview of the page displayed at the\nbottom of the screen. When a user swipes up on the preview, the web page is displayed instantly\nand the publisher receives a pageview. The speed and ease of this experience makes it more likely\nfor users to visit a publisher's site, while still allowing users to continue their browsing\nsession.\n\n\nPublishers who support AMP don't need to take any additional action for their sites to appear in\nSwipe to Visit on Google Images. Publishers who don't support AMP can\n[learn more about getting started with AMP](/search/docs/crawling-indexing/amp/enhance-amp).\nIn the coming weeks, publishers can also view their traffic data from AMP in Google Images in a\nSearch Console's\n[performance report](https://support.google.com/webmasters/answer/7576553)\nfor Google Images in a new search area named \"AMP on Image result\".\n\n\nWe look forward to continuing to support the Google Images ecosystem with features that help users\nand publishers alike.\n\nPosted by Assaf Broitman, Google Images PM"]]
