Learn how to improve your content with Search Console Insights
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Tuesday, June 15, 2021
Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow
your business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring
blog post, helpful guide or a fun questionnaire, and creating it takes effort, dedication, and being highly attentive to what your audiences appreciate.
To help you better understand which content of yours resonates with your audiences, we are introducing a new experience calledSearch Console Insights. This experience
joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance.
Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an
overview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all Search Console users
in the upcoming days.
Here are some sample questions that this experience will help you answer:
What are your best performing pieces of content, and which ones are trending?
How do people discover your content across the web?
What do people search for on Google before they visit your content?
Which article refers users to your website and content?
There are a few ways to access Search Console Insights:
SelectSearch Console Insightsfrom the top of Search Console’s Overview page.
Usethis linkto access it directly and save a bookmark (you can always search
for 'search console insights' on Google and visit our site!)
Coming soon - In theiOS Google App, selectSearch Console Insightsin the
account menu (tap your profile picture). We are working to also add Android Google App support.
Even if you don't use Google Analytics, you can still use Search Console Insights. However, to get the full experience and the best insights
about your content,we recommendassociating(linking) your Google Analytics property with your relevant Search Console property. Please note that for now, Search Console Insights only
supports Google Analytics Universal Analytics properties (their ID starts with a "UA-"), but we’re working to supportGoogle Analytics 4.
We care about the content ecosystem, and we appreciate the web creator community that makes the web interesting and useful for so many people.
Our hopes are that with time Search Console Insights will help creators improve and achieve their goals.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eSearch Console Insights is a new experience that combines data from Search Console and Google Analytics to provide content performance insights.\u003c/p\u003e\n"],["\u003cp\u003eIt helps content creators understand their best performing content, how it's discovered, and what users search for before visiting.\u003c/p\u003e\n"],["\u003cp\u003eAccess Search Console Insights through the Search Console Overview page, a direct link, or the iOS Google App (Android coming soon).\u003c/p\u003e\n"],["\u003cp\u003eAssociating your Google Analytics Universal Analytics property with Search Console is recommended for the best insights.\u003c/p\u003e\n"],["\u003cp\u003eSearch Console Insights aims to help content creators improve their content and achieve their goals.\u003c/p\u003e\n"]]],["Search Console Insights, a new tool, is being introduced to help content creators understand their content's performance. It merges data from Search Console and Google Analytics, answering questions about top-performing content, user discovery methods, and referring articles. Users can access it via Search Console, a direct link, or the iOS Google App. Linking a Google Analytics property is recommended for the best insights, currently supporting Universal Analytics properties. Support for Google Analytics 4 will be released at a later time.\n"],null,["# Learn how to improve your content with Search Console Insights\n\nTuesday, June 15, 2021\n\n\nProducing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow\nyour business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring\nblog post, helpful guide or a fun questionnaire, and creating it takes effort, dedication, and being highly attentive to what your audiences appreciate.\n\n\nTo help you better understand which content of yours resonates with your audiences, we are introducing a new experience called\n**[Search Console Insights](https://search.google.com/search-console/insights/about)**. This experience\njoins data from both Search Console and Google Analytics with a goal of making it easy to understand your content's performance.\nWhether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an\noverview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all Search Console users\nin the upcoming days.\n\n\nHere are some sample questions that this experience will help you answer:\n\n- What are your best performing pieces of content, and which ones are trending?\n- How do people discover your content across the web?\n- What do people search for on Google before they visit your content?\n- Which article refers users to your website and content?\n\n\nThere are a few ways to access Search Console Insights:\n\n- Select **Search Console Insights** from the top of Search Console's Overview page.\n- Use [this link](https://search.google.com/search-console/insights) to access it directly and save a bookmark (you can always search for 'search console insights' on Google and visit our site!)\n- Coming soon - In the[iOS Google App](https://apps.apple.com/us/app/google/id284815942), select **Search Console Insights** in the account menu (tap your profile picture). We are working to also add Android Google App support.\n\n\nEven if you don't use Google Analytics, you can still use Search Console Insights. However, to get the full experience and the best insights\nabout your content, **we recommend [associating](https://support.google.com/webmasters/answer/9419894)**\n(linking) your Google Analytics property with your relevant Search Console property. Please note that for now, Search Console Insights only\nsupports Google Analytics Universal Analytics properties (their ID starts with a \"UA-\"), but we're working to support\n[Google Analytics 4](https://support.google.com/analytics/answer/10089681).\n\n\nWe care about the content ecosystem, and we appreciate the web creator community that makes the web interesting and useful for so many people.\nOur hopes are that with time Search Console Insights will help creators improve and achieve their goals.\n\n\nAs always, if you have feedback or questions, you can reach us via one of our [support channels](/search/help) and at [@GoogleCreators on Twitter](https://twitter.com/googlecreators) or [@GoogleForCreators on Instagram](https://www.instagram.com/googleforcreators/).\n\n\nPosted by [Ziv Hodak](/search/blog/authors/ziv-hodak) and Idan Avraham, Search Console Insights team"]]
