Help us make the web better: An update on Rich Snippets
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Monday, October 26, 2009
In May this year weannouncedRich Snippets which makes it possible to show structured data from your pages on Google's search
results.
We're convinced that structured data makes the web better, and we've worked hard to expand Rich
Snippets to more search results and collect your feedback along the way. If you haverevieworpeople/social networkingcontent on your site, it's easier than ever to mark up your content using microformats or RDFa so
that Google can better understand it to generate useful Rich Snippets. Here are a few helpful
improvements on our end to enable you to mark up your content:
Testing tool
See what Google is able to extract, and preview how microformats or RDFa
marked-up pages would look on Google search results. Test your URLs on theRich Snippets Testing Tool.
Google Custom Search users can also use the Rich Snippets Testing Tool to test markup usable in theirCustom Search engine.
Better documentation
We've extended our documentation to include a new section containingTips and TricksandFrequently Asked Questions.
Here we have responded to common points of confusion and provided instructions on how to maximize
the chances of getting Rich Snippets for your site.
Extended RDFa support
In addition to thePersonRDFa format, we have added support for the corresponding fields from theFOAFandvCardvocabularies for all those of you who asked for it.
As before, marking up your content does not guarantee that Rich Snippets will be shown for your
site. We will continue to expand this feature gradually to ensure a great user experience whenever
Rich Snippets are shown in search results.
Written by Kavi Goel,Pravir Gupta, and Othar Hansson
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eRich Snippets help display structured data from webpages directly on Google Search results, enhancing their informativeness.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has introduced a testing tool (\u003ca href=\"https://search.google.com/test/rich-results\"\u003eRich Snippets Testing Tool\u003c/a\u003e) for webmasters to preview how their marked-up pages would appear in search results with Rich Snippets.\u003c/p\u003e\n"],["\u003cp\u003eImproved documentation, including tips, tricks, and FAQs, is available to guide webmasters on using Rich Snippets effectively.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has broadened its support for RDFa formats, incorporating elements from FOAF and vCard vocabularies to enable richer data markup.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can now mark up video content on their pages to enhance their visibility and searchability on Google.\u003c/p\u003e\n"]]],["Google expanded Rich Snippets to enhance search results using structured data. Key actions include: launching the Rich Snippets Testing Tool to preview marked-up pages, improving documentation with tips and FAQs, and extending RDFa support to include FOAF and vCard. They also enabled video markup to help Google identify videos on pages. Webmasters can use microformats or RDFa to mark up review or people/social networking content, making it easier for Google to generate Rich Snippets.\n"],null,["# Help us make the web better: An update on Rich Snippets\n\nMonday, October 26, 2009\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the [search gallery](/search/docs/appearance/structured-data/search-gallery).\n\n\nIn May this year we\n[announced](/search/blog/2009/05/introducing-rich-snippets)\nRich Snippets which makes it possible to show structured data from your pages on Google's search\nresults.\n\n\nWe're convinced that structured data makes the web better, and we've worked hard to expand Rich\nSnippets to more search results and collect your feedback along the way. If you have\n[review](/search/docs/appearance/structured-data/review-snippet)\nor\n[people/social networking](/search/docs/appearance/structured-data/search-gallery)\ncontent on your site, it's easier than ever to mark up your content using microformats or RDFa so\nthat Google can better understand it to generate useful Rich Snippets. Here are a few helpful\nimprovements on our end to enable you to mark up your content:\n\nTesting tool\n------------\n\n\nSee what Google is able to extract, and preview how microformats or RDFa\nmarked-up pages would look on Google search results. Test your URLs on the\n[Rich Snippets Testing Tool](https://search.google.com/test/rich-results).\n\n\nGoogle Custom Search users can also use the Rich Snippets Testing Tool to test markup usable in their\n[Custom Search engine](https://googlecustomsearch.blogspot.com/2009/10/structured-custom-search.html).\n\nBetter documentation\n--------------------\n\n\nWe've extended our documentation to include a new section containing\n[Tips and Tricks](https://knol.google.com/k/google-rich-snippets/google-rich-snippets/32la2chf8l79m/1#)\nand\n[Frequently Asked Questions](https://knol.google.com/k/google-rich-snippets/google-rich-snippets/32la2chf8l79m/1#Frequently_Asked_Questions).\nHere we have responded to common points of confusion and provided instructions on how to maximize\nthe chances of getting Rich Snippets for your site.\n\nExtended RDFa support\n---------------------\n\n\nIn addition to the\n[Person](/search/docs/appearance/structured-data/intro-structured-data)\nRDFa format, we have added support for the corresponding fields from the\n[FOAF](https://www.foaf-project.org/) and\n[vCard](https://www.w3.org/2006/vcard/ns#)\nvocabularies for all those of you who asked for it.\n\nVideos\n------\n\n\nIf you have videos on your page, you can now mark up your content to\n[help Google find those videos](/search/blog/2009/09/supporting-facebook-share-and-rdfa-for).\n\n\nAs before, marking up your content does not guarantee that Rich Snippets will be shown for your\nsite. We will continue to expand this feature gradually to ensure a great user experience whenever\nRich Snippets are shown in search results.\n\n\nWritten by Kavi Goel, [Pravir Gupta](https://www.linkedin.com/in/pravirgupta/), and Othar Hansson"]]
