Morningstar
•
Nov 05, 2026
The Kroger Co.: Kroger: Pursuit of Cost Savings Prudent but Unlikely to Unlock a Durable Edge; Shares Fairly Valued
Symbols
KRSector(s)
Consumer Defensive
Rating
Current Price
67.70
Fair Value
Economic Moat
Stewardship
Summary
Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger’s business is primarily grocery-led (roughly 79% of sales), spanning fresh food and private-label offerings, complemented
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