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Morningstar

Morningstar

Apr 07, 2026

Wix.com Ltd.: Downgrading Moat Ratings to None for Wix and Nice on AI Disruption Potential

Symbols

WIX

Sector(s)

Technology

Rating

Current Price

76.21

Fair Value

Economic Moat

Stewardship

Summary

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years it has invested heavily and

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