Morningstar
•
Aug 13, 2026
Wayfair Inc.: Profit Expansion Takes Hold at Wayfair as Expenses Lever on Sales Acceleration
Symbols
WSector(s)
Consumer Cyclical
Rating
Current Price
99.43
Fair Value
Economic Moat
Stewardship
Summary
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair
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