Starbucks Is Winning Back Customers. Now Profits Are Following. Starbucks Is Winning Back Customers. Now Profits Are Following. · Barrons.com · Lauren DeCicca/Getty Images Evie Liu Thu, October 29, 2026 at 5:38 PM EDT 2 min read SBUX +2.24% CEO Brian Niccol said his turnaround plan is now becoming the coffee chain’s growth plan. Continue Reading Terms and Privacy Policy Your Privacy Choices More Info