While strong cash flow is a key indicator of stability, it doesn't always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak competitive positioning.
Cash flow is valuable, but it's not everything - StockStory helps you identify the companies that truly put it to work. Keeping that in mind, here is one cash-producing company that leverages its financial strength to beat its competitors and two that may struggle to keep up.
Two Stocks to Sell:
Flowers Foods (FLO)
Trailing 12-Month Free Cash Flow Margin: 5.9%
With Wonder Bread as its premier brand, Flowers Foods (NYSE:FLO) is a packaged foods company that focuses on bakery products such as breads, buns, and cakes.
Why Do We Think FLO Will Underperform?
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Falling unit sales over the past two years indicate demand is soft and that the company may need to revise its product strategy
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Projected sales decline of 3.1% for the next 12 months points to a tough demand environment ahead
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Performance over the past three years shows its incremental sales were much less profitable, as its earnings per share fell by 24.3% annually
Flowers Foods is trading at $5.71 per share, or 8.3x forward P/E. Read our free research report to see why you should think twice about including FLO in your portfolio, it's free .
Tapestry (TPR)
Trailing 12-Month Free Cash Flow Margin: 22.7%
Originally founded as Coach, Tapestry (NYSE:TPR) is an American fashion conglomerate with a portfolio of luxury brands offering high-quality accessories and fashion products.
Why Should You Sell TPR?
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Underwhelming constant currency revenue performance over the past two years suggests its product offering at current prices doesn't resonate with customers
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Capital intensity will likely increase as its free cash flow margin is anticipated to drop by 3.2 percentage points over the next year
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Diminishing returns on capital from an already low starting point show that neither management's prior nor current bets are going as planned
Tapestry's stock price of $113.40 implies a valuation ratio of 14.3x forward P/E. To fully understand why you should be careful with TPR, check out our full research report (it's free) .
One Stock to Watch:
RTX (RTX)
Trailing 12-Month Free Cash Flow Margin: 12.2%
Originally focused on refrigeration technology, Raytheon (NSYE:RTX) provides a variety of products and services to the aerospace and defense industries.
Why Do We Watch RTX?
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Average organic revenue growth of 10.5% over the past two years demonstrates its ability to expand independently without relying on acquisitions
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Share repurchases over the last five years enabled its annual earnings per share growth of 16.3% to outpace its revenue gains
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Free cash flow margin expanded by 5.2 percentage points over the last five years, providing additional flexibility for investments and share buybacks/dividends
At $188.80 per share, RTX trades at 25.7x forward P/E. Is now the time to initiate a position? See for yourself in our comprehensive research report, it's free .
High-Quality Stocks for All Market Conditions
ALSO WORTH WATCHING: Top 5 Momentum Stocks.The best time to own a great stock is when the market is finally noticing it. These aren't just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time.
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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,552% between June 2020 and June 2025). Find your next big winner with StockStory today .
