This article first appeared on GuruFocus .
ETF flows turned positive for Alphabet on Friday, ending a one-day streak of net selling. ETFs bought a net $113.3 million of the stock, with 38 funds buying and 23 selling. The move followed a net outflow of $379.4 million on Oct. 29, after inflows of $259.8 million on Oct. 28 and $75.9 million on Oct. 27. Before that, Oct. 26 saw a net outflow of $81.8 million.
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See which funds are buying and selling on GuruFocus ETF Trends , or find and compare funds with the ETF Screener .
Every ETF and guru trade in GOOGL is tracked on the GOOGL guru trades page .
Which ETFs bought GOOGL on Friday?
The largest buyers by dollar value were SPY ($129.2 million), IVV ($37.2 million) and IWF ($5.7 million). In all, 38 ETFs added shares and 23 cut them.
| ETF |
Shares changed |
Value |
Weight in ETF |
|---|---|---|---|
| +461,584 |
$129.2M |
2.52% |
|
| +132,873 |
$37.2M |
2.52% |
|
| +20,368 |
$5.7M |
5.11% |
|
| +15,447 |
$4.3M |
2.67% |
|
| +11,200 |
$3.1M |
2.52% |
|
| +9,935 |
$2.8M |
11.13% |
|
| +7,600 |
$2.1M |
4.57% |
|
| +6,720 |
$1.9M |
2.58% |
SPY led the buying with a $129.2 million increase in value, lifting its stake by 0.64% to 72,032,479 shares at a 2.52% weight. IVV added $37.2 million, IWF $5.7 million, QQQM $4.3 million and SPYM $3.1 million. XLC , which carries an 11.13% weight in Alphabet, added $2.8 million, while ULTY and GSUS chipped in $2.1 million and $1.9 million. Alphabet sits in Communication Services and the Internet Content & Information industry, with a market cap of $3.41 trillion.
Have ETFs been buying or selling GOOGL lately?
Over the last 5 reported days, ETFs were net buyers on 3 and net sellers on 2, so the recent trend is mostly buying.
| Date |
Net value |
Buying |
Selling |
|---|---|---|---|
| Oct. 30 |
$113.3M |
38 |
23 |
| Oct. 29 |
-$379.4M |
39 |
24 |
| Oct. 28 |
$259.8M |
37 |
11 |
| Oct. 27 |
$75.9M |
44 |
11 |
| Oct. 26 |
-$81.8M |
33 |
17 |
What does GOOGL do?
Alphabet is a holding company whose largest business is Google, reported in two segments: Google Services and Google Cloud, with non-Google businesses grouped as Other Bets. Google Services generates most of Alphabet's revenue, primarily from advertising on Google Search, YouTube, and partner properties, and also includes Android, Chrome, Google Play, Maps, Gmail, and devices.
Alphabet's trailing-12-month revenue was $471.14 billion, up 21.9% over one year, with a 60.9% gross margin and a 50.0% net margin. It trades at a P/E of 14.56, P/B of 5.2 and P/S of 7.28, against a $3.41 trillion market cap. The GF Score is 98 and GF Value of $273.29 compares with a price of $278.99. The dividend yield is 0.28% and the stock is down 10.69% year to date.
GOOGL at a glance
| Measure |
Value |
|---|---|
| Price |
$278.99 |
| Market cap |
$3.41T |
| Revenue (trailing 12 months) |
$471.14B |
| Revenue growth (1 year) |
+21.9% |
| Gross margin |
60.9% |
| Net margin |
50.0% |
| P/E |
14.56 |
| P/B |
5.20 |
| P/S |
7.28 |
| 98/100 |
|
| GF Value |
$273.29 |
| Dividend yield |
0.28% |
| Year-to-date return |
-10.69% |
For a closer look, open the GOOGL stock summary , its GF Value chart and insider buying and selling .
What should investors watch next for GOOGL?
Watch whether ETF flows build on Friday's $113.3 million net buying or swing back after the prior day's $379.4 million outflow.
Based on ETF holdings changes reported for Oct. 30, 2026.
