This article first appeared on GuruFocus .
QQQ led ETF activity on Monday, Nov. 2, adding $98.3 million of Alphabet ( GOOG ) shares as ETFs bought a net $214.9 million of the stock. Forty ETFs were buying and 22 were selling. The buying followed a net $127.5 million inflow on Friday, Oct. 30, after a net $102.7 million outflow on Thursday, Oct. 29. The stock has now seen two consecutive days of net ETF buying.
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For the full record of ETF and guru buying and selling in GOOG, see the GOOG guru trades page .
Which ETFs bought GOOG on Monday?
The largest buyers by dollar value were QQQ ($98.3 million), SPY ($79.5 million) and IVV ($34.5 million). In all, 40 ETFs added shares and 22 cut them.
| ETF |
Shares changed |
Value |
Weight in ETF |
|---|---|---|---|
| +353,400 |
$98.3M |
2.54% |
|
| +285,896 |
$79.5M |
2.04% |
|
| +124,200 |
$34.5M |
2.04% |
|
| +37,740 |
$10.5M |
2.54% |
|
| +28,584 |
$7.9M |
3.83% |
|
| +26,554 |
$7.4M |
1.61% |
|
| +7,448 |
$2.1M |
1.45% |
|
| +4,494 |
$1.2M |
10.48% |
QQQ added 353,400 shares, lifting its stake by 0.85% to 41,998,513 shares, with Alphabet at a 2.54% weight. SPY bought 285,896 shares for $79.5 million, and IVV added 124,200 shares for $34.5 million. QQQM added $10.5 million, SPYG $7.9 million and CGUS $7.4 million. Alphabet, in the Communication Services sector and Internet Content & Information industry, has a market cap of $3.42 trillion.
Have ETFs been buying or selling GOOG lately?
Over the last 5 reported days, ETFs were net buyers on 4 and net sellers on 1, so the recent trend is mostly buying.
| Date |
Net value |
Buying |
Selling |
|---|---|---|---|
| Nov. 2 |
$214.9M |
40 |
22 |
| Oct. 30 |
$127.5M |
36 |
19 |
| Oct. 29 |
-$102.7M |
30 |
24 |
| Oct. 28 |
$154.6M |
29 |
15 |
| Oct. 27 |
$48.9M |
36 |
9 |
What does GOOG do?
Alphabet is a holding company whose largest business is Google, reported in two segments: Google Services and Google Cloud, with non-Google businesses grouped as Other Bets. Google Services generates most of Alphabet's revenue, primarily from advertising on Google Search, YouTube, and partner properties, and also includes Android, Chrome, Google Play, Maps, Gmail, and devices.
Alphabet reported trailing-12-month revenue of $471.14 billion, up 21.9% over one year, with a gross margin of 60.9% and a net margin of 50.0%. Its P/E is 14.62, P/B 5.22 and P/S 7.3. The GF Score is 98, and GF Value of $271.05 compares with a price of $278.27. The dividend yield is 0.27%, and the stock is down 11.15% year to date.
GOOG at a glance
| Measure |
Value |
|---|---|
| Price |
$278.27 |
| Market cap |
$3.42T |
| Revenue (trailing 12 months) |
$471.14B |
| Revenue growth (1 year) |
+21.9% |
| Gross margin |
60.9% |
| Net margin |
50.0% |
| P/E |
14.62 |
| P/B |
5.22 |
| P/S |
7.30 |
| 98/100 |
|
| GF Value |
$271.05 |
| Dividend yield |
0.27% |
| Year-to-date return |
-11.15% |
Investors following GOOG can review its GF Value , guru trades and insider activity on the GOOG summary page .
What should investors watch next for GOOG?
Watch whether the two-day net buying streak extends, after the alternating flows seen over the past five sessions.
Based on ETF holdings changes reported for Nov. 2, 2026.
