This article first appeared on GuruFocus .
Forty ETFs were buying ServiceNow ( NOW ) shares versus 15 selling on Wednesday, but the sellers moved larger amounts, leaving ETF flows net negative by $29.5 million. The move came after two days of net buying, with $1.2 million added on Nov. 3 and $6.2 million on Nov. 2. Before that, ETFs were net sellers of $3.5 million on Oct. 30 and $19.3 million on Oct. 29. The net selling streak now stands at one day.
Every ETF and guru trade in NOW is tracked on the NOW guru trades page .
Which ETFs sold NOW on Wednesday?
The largest sellers by dollar value were JTEK ($21.5 million), SPY ($9.2 million) and IGV ($3.9 million). In all, 40 ETFs added shares and 15 cut them.
| ETF |
Shares changed |
Value |
Weight in ETF |
|---|---|---|---|
| -197,411 |
-$21.5M |
1.63% |
|
| -84,318 |
-$9.2M |
0.17% |
|
| -35,744 |
-$3.9M |
3.65% |
|
| -13,091 |
-$1.4M |
0.17% |
|
| -9,620 |
-$1.0M |
0.46% |
|
| -9,248 |
-$1.0M |
1.14% |
|
| -3,332 |
-$0.4M |
0.70% |
|
| -3,176 |
-$0.3M |
2.22% |
JTEK accounted for the largest reduction, cutting its stake by 31.25% through a $21.5 million decrease to 434,219 shares, a 1.63% portfolio weight. SPY trimmed 0.66% of its position for a $9.2 million decline, while IGV reduced holdings by 0.81%, a $3.9 million decrease at a 3.65% weight. SSO , IXN , RSPT , XLK and PABU also posted smaller reductions. ServiceNow operates in the Technology sector within Software - Application and carries a market cap of $106.2 billion.
Have ETFs been buying or selling NOW lately?
Over the last 5 reported days, ETFs were net buyers on 2 and net sellers on 3, so the recent trend is mostly selling.
| Date |
Net value |
Buying |
Selling |
|---|---|---|---|
| Nov. 4 |
-$29.5M |
40 |
15 |
| Nov. 3 |
$1.2M |
30 |
14 |
| Nov. 2 |
$6.2M |
33 |
22 |
| Oct. 30 |
-$3.5M |
34 |
16 |
| Oct. 29 |
-$19.3M |
34 |
20 |
What does NOW do?
ServiceNow provides a cloud platform that automates and orchestrates enterprise workflows.
ServiceNow reported trailing-12-month revenue of $15.43 billion, up 22.5% year over year, with a gross margin of 73.1% and a net margin of 9.4%. Its P/E ratio is 73.75, P/B 8.11 and P/S 6.9, alongside a market cap of $106.2 billion. The GF Score is 84, and GF Value of $246.16 compares with a price of $102.36. The stock's year-to-date return is -33.18%.
NOW at a glance
| Measure |
Value |
|---|---|
| Price |
$102.36 |
| Market cap |
$106.20B |
| Revenue (trailing 12 months) |
$15.43B |
| Revenue growth (1 year) |
+22.5% |
| Gross margin |
73.1% |
| Net margin |
9.4% |
| P/E |
73.75 |
| P/B |
8.11 |
| P/S |
6.90 |
| 84/100 |
|
| GF Value |
$246.16 |
| Year-to-date return |
-33.18% |
Investors following NOW can review its GF Value , guru trades and insider activity on the NOW summary page .
What should investors watch next for NOW?
Watch whether the single-day net selling extends into a longer streak, given the mixed buying and selling counts over the past week.
Based on ETF holdings changes reported for Nov. 4, 2026.
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