Foot Locker is investing in female consumers with its first private women's apparel brand.Cozi, announced Monday, will help Foot Locker capitalize on the "acceleration" in the women's business that chief commercial officer Andy Gray noted in the retailer's third-quarter earnings call.Available exclusively at Foot Locker and Champs Sports, the line of wardrobe staples like loungewear, sweats and sneakers, features diverse women including singer and songwriter Sy'rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, basketballer and video producer Hannah O'Flynn, DJ and creative Amrit and musicians Angel and Dren Coleman.Inspired by the success of recent brand launches like its LCKR line of menswear, as well as capsule collections by streetwear designer Don C and creative director Melody Ehsani, Foot Locker wanted to create a permanent women's collection complementing popular offerings from Nike and Adidas.The line's first drop will be modeled by Sy'rai Smith, the 19-year-old daughter of musical artist and actor Brandy and a passion advocate promoting mental and physical health for young women.Cozi "allows women to feel confident in pieces that mix and match with their own style and personality," Kirta Carroll, vice president and global women's general marketing manager for Foot
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