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Thryv Holdings (THRY) Launches Its AI Platform, Is It 48% Below Fair Value?

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Thryv Holdings (THRY) is drawing fresh attention after launching an AI native growth platform for local service businesses, paired with new partnerships with Wix.com and Ooma that broaden its small business technology reach.

See our latest analysis for Thryv Holdings.

Those product launches and partnerships have arrived during a weak share price patch for Thryv Holdings, with the stock down 40.2% on a 30 day share price return and the 1 year total shareholder return down 81.0%. This suggests recent news is being weighed against higher perceived risk.

If you are assessing AI exposed software stocks alongside Thryv Holdings, it can help to widen the watchlist using a targeted screener such as 68 profitable AI stocks that aren't just burning cash

Thryv Holdings is now priced as a heavily discounted AI exposed SaaS stock after a sharp slide, just as it rolls out a new platform and partnerships. Does that set up a case for acting now, or for waiting for a lower entry instead?

Most Popular Narrative: 48% Undervalued

Thryv Holdings last closed at $2.44, compared with a widely followed fair value narrative of about $4.67. That gap frames how investors may read the new AI platform and partnerships.

Verticalization initiatives (e.g., Thryv for HVAC) and product ecosystem enhancements (like Workforce Center) are increasing ARPU, customer retention, and cross-sell rates, supporting stronger profitability and higher net margins as more value-added services are adopted by the existing base.

Read the complete narrative.

Want to understand why this narrative supports a much higher value for Thryv Holdings? Revenue expectations, margin assumptions, and the earnings multiple all carry bold embedded views. The way they interact is where the story really sits.

Result: Fair Value of $4.67 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, Thryv Holdings still faces subscriber contraction and a running down of higher margin legacy marketing services, which could challenge the earnings path behind that 48x future P/E assumption.

Find out about the key risks to this Thryv Holdings narrative.

Next Steps

This mixed picture around Thryv Holdings might leave you unsure whether risks or rewards carry more weight, so move quickly and weigh the 2 key rewards and 2 important warning signs .

Looking for more ideas beyond Thryv Holdings?

If Thryv Holdings has your attention, do not stop there. Broaden your opportunity set using focused stock lists that highlight very specific strengths.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include THRY .

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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