When Elon Musk bought Twitter in 2022, he had famously said , "Buying Twitter is an accelerant to creating X, the everything app."
Surely, the old bird app is steadily changing into an all-in-one app.
Recently, the X team announced a new feature that will be beneficial for traders across the platform.
Related: Elon Musk on X (Twitter): 'None of my companies will ever create a crypto token'
X becomes a financial chatterbox
Over the years, X has increasingly become the conversation maker in any financial topic.
Nikita Bier, head of product at X, recently acknowledged the change.
"X is the best source for financial news — and hundreds of billions of dollars are deployed based on things people read here,"Bier said.
On Jan. 11, he announced that the platform will soon launch Smart Cashtags, a feature designed to let users tag exact assets or smart contracts directly in posts.
"We're building Smart Cashtags that allow you to specify the exact asset when posting a ticker. From Timeline, users will be able to tap them to see its real-time price along with all mentions of that asset. We're aiming to collect feedback as we iterate toward a public release next month."
The update positions X as a hub for on-platform financial data and conversation, merging social commentary with live market intelligence.
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Crypto community reacts to the rollout
The post sparked immediate reactions from the crypto community.
Changpeng Zhao , the co-founder of Binance, the world's largest crypto exchange, welcomed the move.
The Solana Foundation said the move will allow users to post the SOL tokens, view charts and news.
Base, the layer-2 blockchain network developed by Coinbase, was featured among the tickers in Bier's preview images.
Responding to the inclusion, the Base account wrote,
"Good to know Nikita is thinking about us, but token isn't live yet. Still exploring."
Base, which runs on the Optimism (OP) stack, aims to make Ethereum -based decentralized apps faster, cheaper, and easier to use for developers and consumers alike.
A crypto project founder asked what backend system X would use to identify assets.
They specifically enquired how it would handle smaller-cap crypto tokens that are frequently tagged with cashtags but not yet listed on major trading exchanges, though available on decentralized platforms.
In response, Bier explained that the platform's API will deliver near real-time data for any asset minted on-chain.
Part of Elon Musk's 'everything app' roadmap
The Smart Cashtags feature fits into Elon Musk's broader plan to transform X from a microblogging platform into an "everything app," a unified ecosystem for communication, payments, and commerce.
Musk has compared his vision for X to China's WeChat, which integrates messaging, payments, shopping, and social media.
In June 2025, X introduced XChat, its encrypted messaging tool, followed by X Money, a digital payments service expected to support fiat and crypto transfers through partners such as Visa.
Related: Elon Musk details personal, SpaceX crypto holdings
This story was originally published by TheStreet on Jan 12, 2026, where it first appeared in the MARKETS section. Add TheStreet as a Preferred Source by clicking here.
