Eric Trump, son of U.S. President Donald Trump and co-founder of decentralized finance protocol World Liberty Financia l (WLFI), is developing a tokenization project that could allow everyday investors to buy fractional shares in luxury Trump properties.
Speaking to CoinDesk on Oct. 15, Eric mentioned that the project will use blockchain technology and WLFI's U.S. dollar stablecoin USD1 to open real estate markets to a broader base of participants.
"We are working on it as it pertains to one specific building that I'm doing right now," Trump said. "I think it's going to be absolutely incredible."
His comments follow remarks from WLFI co-founder Zach Witkoff at the Token2049 event in Singapore in early October, where he discussed plans to bring parts of the Trump Organization's real estate portfolio on-chain.
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From Wall Street to the blockchain
Trump said his approach could bypass traditional financing channels altogether by offering micro-shares of high-profile buildings directly to the public. Investors might contribute as little as $1,000 and receive both partial ownership and potential perks — such as hotel benefits or exclusive access — tied to the asset's performance.
"If I decided to build a hotel in Washington, D.C., or in Dubai or in New York, why do I have to go out using Deutsche Bank?" he said. "Why can't I go out to the masses?"
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A new chapter for World Liberty Financial
Though details of the project remain limited, Trump said the effort will be integrated into WLFI's growing ecosystem. The company launched last year to merge crypto rails with traditional finance, and its USD1 stablecoin is positioned at the center of that strategy.
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WLFI announced last month that it plans to launch a debit card and retail app , allowing users to spend USD1 for everyday purchases. The move could provide the infrastructure needed to support tokenized property investments and related payment flows.
This story was originally reported by TheStreet on Oct 15, 2025, where it first appeared in the Innovation section. Add TheStreet as a Preferred Source by clicking here.
