Victoria’s Secret Goes Dark and Stays Dark in Security Incident

Updated May 28 4:14 p.m. ET

Someone's trying to get to Victoria's Secret 's secrets. 

More from WWD

• Together Group Acquires 'Experiential' Agency Obo

• Victoria's Secret Adopts Poison Pill to Keep Brett Blundy's BBRC at Bay

• Victoria's Secret Names 3 Brand Presidents to Carry Out CEO Hillary Super's Vision

The brand's e-commerce site was down on Wednesday and, according to online reports, it has been offline since a Memorial Day sale sometime on Sunday. 

Shares of Victoria's Secret & Co. dropped 6.8 percent to $21 on Wednesday as investors took notice of the barely there website. 

Instead of the usual models in lingerie, the site had a plain box with an alert to customers.  

"We identified and are taking steps to address a security incident," the notice to shoppers said. "We have taken down our web site and some in store services as a precaution. Our team is working around the clock to fully restore operations. We appreciate your patience during this process. In the meantime, our Victoria's Secret and Pink stores remain open and we look forward to serving you."

A Victoria's Secret spokeswoman added that the company "immediately enacted our response protocols, third-party experts are engaged, and we took down our website and some in-store services as a precaution."

After a rocky few years, Victoria's Secret is reorganizing under chief executive officer Hillary Super, the former Savage X Fenty executive who took the helm last year. 

Even without e-com outages, Super has her hands full. 

In April, the company reorganized its executive leadership structure — again — installing brand presidents to oversee Victoria's Secret, Pink and the beauty business. 

"We are working from a position of strength, and I believe evolving our organization to further differentiate our iconic brands and deepen our emotional connection to our customers will supercharge our growth," Super told WWD in a statement at the time. 

Now the brand needs to get back online to reach that growth potential.

Best of WWD

• Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures

• Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist

• Zegna Shares Start Trading on New York Stock Exchange

Sign up for WWD's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .