Grant Cardone Says 'I Regret Every $400,000 Car I Bought' — Sold His Rolls-Royce Because He Didn't Like The Way He Felt. ‘I Don’t Know If It’s A Shame Thing’

grant cardone (Credit: Image via Shutterstock/ s_bukley)

Jeannine Mancini

Thu, November 5, 2026 at 10:00 AM EST 5 min read

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A $400,000 car can look like the ultimate symbol of success. But what happens when pulling up in one feels more embarrassing than impressive?

Real estate investor and entrepreneur Grant Cardone says he regrets buying every one of his expensive cars, including his Rolls-Royce Cullinan, because he didn't like how he felt driving them.

"I regret every $400,000 car I bought," Cardone said on " The Iced Coffee Hour " podcast in April.

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His wife loved the cars. Cardone, however, questioned whether the luxury vehicles sent the wrong message to the marketplace.

"I don't know if it's a shame thing or lack of self-worth, or I don't like the message it sends to the marketplace," he said.

Cardone's Advice On Luxury Watches

The same thinking applies to expensive watches. Cardone said he had forgotten he was wearing his own watch until it came up during the conversation, prompting him to consider the example it might set for younger people.

"Don't get a Richard. Don't get a Rollie. You don't need either one of them. They're meaningless," Cardone said, referring to Richard Mille and Rolex luxury watches.

When asked whether people need to buy expensive cars, watches and houses to learn that those purchases may not be worth it, Cardone had a blunt answer.

"You have to if you're an idiot," he said. "But if you're a wise person, you would learn by somebody else's mistakes."

See Also: Think Your IRA Can Only Hold Stocks And Funds? Think Again. Here's What A Self-Directed IRA Can Actually Invest In.

Building Wealth Beyond Luxury Spending

Cardone built his business around real estate investing, an approach that focuses on acquiring properties rather than spending money on depreciating luxury goods.

Buying an entire apartment building requires substantial capital, but fractional real estate investing offers a lower-cost entry point. Arrived⁠ lets investors buy fractional shares of residential properties starting at $100 . Investors can gain exposure to rental real estate without purchasing an entire home, although returns aren't guaranteed and losses are possible.

For Cardone, the lesson from his luxury purchases is straightforward. Expensive things don't always deliver the satisfaction their price suggests, and learning from someone else's mistakes can save a costly lesson.

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This article Grant Cardone Says 'I Regret Every $400,000 Car I Bought' — Sold His Rolls-Royce Because He Didn't Like The Way He Felt. 'I Don't Know If It's A Shame Thing' originally appeared on Benzinga.com