Rihanna's New Fenty Foundation Comes in 50 Shades for a Flawless, Natural Finish
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Leave it to none other than Rihanna to drop a brand-new foundation that has shoppers raving. To say I'm surprised would be a total lie.
Fenty Beauty by Rihanna's new Pro Filt'r Fluid Flex Natural Matte Longwear Foundation is a game changer. Buildable and lightweight, this matte foundation gives a natural medium finish that looks beautiful. Made to "move with you," this foundation features "Fluid Flex Foundation Technology," meaning it stays smooth all day long. Speaking of lasting power, this foundation stays put for up to 12 hours of crease-resistant wear.
Fenty Beauty by Rihanna Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, $48 at Ulta
Ulta
The best part of this foundation is that it actually is a natural-finish foundation. It's basically just giving your skin, but better. And since it's available in 50 inclusive shades, there's a hue for everyone. Keep in mind, though, that this is a matte-finish foundation, so if you like something more glowy or have drier skin, this might not be the best fit for you.
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So far, reviewers are super impressed with this new Fenty Beauty foundation, giving it an average rating of 4.7 stars on Ulta.com, with 98 percent of Ulta reviewers saying they would recommend it.
"Obsessed with this foundation! The silky texture melts into the skin, smooths out texture, and leaves the most beautiful soft-matte finish. It feels lightweight, looks flawless and the packaging is so sleek. My skin just looks naturally perfected," wrote one fan in a five-star review on Ulta.com.
"I am absolutely in love with this foundation. I have not been able to find something similar to this product since high school. It literally looks like I have a filter on, I'm obsessed!!! The formula is very lightweight on the skin but it has suchhhh incredible coverage. It completely buffs out the skin, doesn't feel tacky or like there's anything on my face at all. I also love the packaging. It's expensive looking, has a pump on it that is leak proof, 10/10!!!" raved another happy Ulta customer in a five-star review on Ulta.com.
This new Fenty Beauty foundation will be available on Ulta's website starting Sept. 4. It will retail for $48.
This story was originally published by Parade on Aug 25, 2026, where it first appeared in the Shopping, Deals & Freebies section. Add Parade as a Preferred Source by clicking here.
