Get 20% off entire store at Ulta's newly opened Mass. location until Sunday

The largest beauty retailer in the United States has opened a new location at a Massachusetts outlet mall just in time for Black Friday.

Ulta Beauty debuted at Wrentham Village Premium Outlets on Friday, Nov. 14. In honor of the store's opening, shoppers can take advantage of 20% off the entire store from now until Sunday, Nov. 16.

Ulta serves as a one-stop-shop for all things beauty. Customers can browse for cosmetics and fragrances as well as skin care and hair care products. They can also take book salon services at Ulta's stores.

Ulta Beauty opened its new store at Wrentham Village Premium Outlets on Friday, Nov. 14.Courtesy of Simon Property Group

Ulta operates more than 1,400 retails stores across the country, including 27 in Massachusetts. The company also sells its products online and through the Ulta Beauty App.

Ulta is planning to open approximately 60 new stores in 2025. The corporation also plans to expand internationally to Mexico and the Middle East later this year.

Shoppers can find the new Ulta at suite 110 at Wrentham Village Premium Outlets located at 1 Premium Outlet Blvd in Wrentham.

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