Best Black Friday deals 2025: Here are retailers offering the biggest savings, study says

While many retailers claim to have the best Black Friday deals, where do you really save the most?

Personal-finance company WalletHub released its 2025 list of "Best Places to Shop on Black Friday" by analyzing more than 3,100 deals from 13 of the largest U.S. retailers' 2025 Black Friday ad scans. To compile its list, WalletHub calculated the average discount that each retailer plans to offer.

Here's which major retailers came out on top when it comes to savings, according to the study.

JCPenney

Topping the list is JCPenney, which offers an average discount of 74.1% on Black Friday, according to WalletHub. In addition to significant markdowns on jewelry and apparel, JCPenney offers an average of 57.6% off appliances.

Belk

The department store Belk came in second for the largest Black Friday savings, with an average discount of 72.4% on purchases. While only 16 states have physical stores, the savings are passed to online shoppers, the study notes.

Kohl's

Kohl's has the third-best Black Friday discounts this year, according to WalletHub, saving shoppers an average of 45.4% and up to 68.8% on certain items.

Here are where other stores landed on the list and how much you can save:

• Macy's (44.46%)

• The Home Depot (35.63%)

• BJ's (31.26%)

• Amazon (29.63%)

• Target (29.36%)

• Newegg (28.80%)

• Best Buy (28.58%)

When is Black Friday?

Black Friday is celebrated the day after Thanksgiving and lands on Friday, Nov. 28 this year.

Natassia Paloma may be reached at npaloma@gannett.com , @NatassiaPaloma on X, natassia_paloma on Instagram, and Natassia Paloma on Facebook.

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This article originally appeared on El Paso Times: Study: Here are retailers offering the biggest savings on Black Friday