‘Every Little Bit Counts:’ Shoppers Using Prime Day to Stock Up on Essentials, As Fears of Rising Prices Curb Impulse Buys
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Amazon Prime Day is here , and while the retailer is touting deals on electronics , bedding, luxury apparel and housewares, many shoppers are using the four-day event (July 8-11) to stock up on everyday household essentials, as fears of tariff hikes , rising prices and unemployment continue to linger.
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Some of the bestselling Prime Day products from 2024 already included things like Energizer batteries, Glad trash bags, Crest WhiteStrips and Liquid I.V. packs, showing that customer intent was less about a wishlist, and more about immediate needs.
Data from consumer insights company Numerator revealed a similar trend, with skincare essentials, office supplies, and vitamins and supplements among the top categories that saw year over year growth from Prime Day 2023. Half of shoppers surveyed say they specifically waited for items to go on sale during Prime Day before adding to cart, while almost 30% say they stocked up on must-have products in bulk during the Prime Day dates.
This year's Prime Day deals seem to reflect that sentiment, with up to 30% off everyday supplies and household essentials from Amazon Basics (starting at $3); up to 30% off pet food and supplies; and up to 35% off lawn and garden items, among others.
Amazon Prime members can also take $20 off their grocery bill when they spent $75 or more online at Amazon Fresh or at Whole Foods Market. In addition, Prime members get three months of free access to Amazon's grocery subscription service, which offers unlimited free delivery on orders from Amazon Fresh , Whole Foods Market, and local grocery retailers on Amazon.com .
While Amazon is promoting discounts of up to 65% off site-wide , the feeling seems to be that "every little bit counts" when it comes to cost savings this year. Even getting a couple dollars off daily essentials like toilet paper and laundry detergent could be enough reason to stock up and save.
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Here's a look at some of the bestselling essentials to buy during Prime Day. Note: you'll have to be an Amazon Prime member to see the biggest discounts (and final price), so make sure you're logged into Amazon with your membership details before you shop. Not a Prime member? Get a 30-day free trial here to shop Prime Day with no commitments. You can continue for just $14.99/month after that (students 18-24 and those on government assistance could qualify for cheaper Prime membership offerings here ).
Duracell Optimum AA Batteries (28 Count)
$34.13 $42.00
19% off
Arm & Hammer Power Sheets Laundry Detergent (50 Count)
$12.98 $14.99
13% off
Amazon Basics Laundry Detergent Pacs (120 Count)
$22.90 $26.96
15% off
Dawn Platinum Powerwash Dish Spray(Pack of 4)
$12.23 $17.50
30% off
Bonus: get an instant $15 Amazon credit when you spend $50 or more on select items
Cascade Platinum Dishwasher Pods (71 Count)
$16.09 $22.99
30% off
Swiffer PowerMop Multi-Surface Mop Kit
$18.99 $29.99
37% off
Brita Water Filter Pitcher
$15.99 $25.79
38% off
Oral-B Pro Health CrossAction Soft Toothbrushes (6-Pack)
$14.94 $17.99
17% off
Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit (18 Treatments)
$29.99 $49.99
40% off
Bonus: save an additional $5 on two select items or more with promo code PG5OFF
Fresh Step Advanced Clumping Litter With Febreze and Gain Scent
$23.51 $33.99
31% off
Amazon Basics Flap Tie Trash Bags (80 Count)
$12.37 $14.58
15% off
Bonus: Save an additional 10% off with purchase of four other items
Scott Paper Towels (6 Double Rolls)
$6.84 $8.59
20% off
Cottonelle Ultra Comfort Toilet Paper (32 Family Mega Rolls)
$29.57 $34.79
15% off
MRS. MEYER'S CLEAN DAY Liquid Hand Soap
$8.69 $9.98
13% off
Optimum Nutrition Gold Standard 100% Whey Protein Powder
$28.69 $41.99
32% off
Nature Made Extra Strength Vitamin C 1000 mg
$8.26 $16.19
49% off
Nature Made Multivitamin With Omega-3 (75-Day Supply)
$20.28 $27.69
27% off
Cetaphil Face and Body Wipes (3-Pack)
$20.91
Amazon Basic Care 24 Hour Allergy Relief
$10.00 $13.02
23% off
Rubbermaid Food Storage Containers with Lids (Set of 4)
$17.67 $29.86
41% off
Simpli-Magic Kitchen Towels (Pack of 15)
$14.79 $19.99
26% off
Waterpik Cordless Rechargeable Portable Water Flosser
$45.99 $69.99
34% off
LEVOIT 3-in-1 Air Purifier for Bedroom and Home
$42.49 $49.99
15% off
A19 Smart LED Light Bulbs (2-Pack)
$16.30 $23.99
32% off
dalattin 24 Pack LED Bulbs, 60 Watt Equivalent
$20.89 $24.99
16% off
Dreo 90° Oscillating Standing Tower Fan
$84.99 $99.99
15% off
Shark FlexBreeze Pro Mist Fan — Indoor & Outdoor
$199.99 $249.99
20% off
Butane Refillable Jet Flame Torch Lighter (4-Pack)
$12.99
Safer Home Indoor Plug-In Fly Trap
$12.97 $17.99
28% off
BISSELL Little Green Portable Carpet and Upholstery Cleaner
$105.99 $123.59
14% off
Shark Pet Cordless Vacuum Cleaner
$149.00 $299.99
50% off
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