Hershey Just Revealed Its Biggest Halloween Lineup Yet—Including A New Kit Kat Shape

Halloween candy season is getting a spooky new twist, and Kit Kat is ready to break off a piece. This year, the beloved chocolate-covered wafer is returning for Halloween in a new take on its classic seasonal shapes , giving candy lovers another reason to start stocking up before October 31.

Kit Kat Count & Witch is back for the 2026 Halloween season, this time reimagined in two breakaway spooky shapes standing side-by-side in each pack. The seasonal treat will be available in instant-consumable snack-size packs, as well as regular and king-size bars and a six-pack made for sharing.

The new Kit Kat shapes are part of The Hershey Company's biggest and most diverse Halloween lineup yet, with more than 20 new and returning products spanning chocolate, candy, and salty snacks.

Other seasonal treats include:

• Hershey's Cookies 'N' Creme Fangs, a fang-shaped version of the classic cookie-and-creme candy, return for the first time since 2024

• Kit Kat Ghost Toast is back.

• Halloween isn't complete without Reese's Pumpkins . New this year, Amazon will have a Reese's Pumpkin Bowl, which features 110 snack-size treats in a reusable pumpkin container.

• Plus, new options like Jolly Rancher Gummies Trickies Minis and a Reese's Sweet & Salty assortment will be on shelves for the first time.

Additionally, salty-focused snacks like Pirate's Booty Boos & Bites (puffs featuring ghost and monster shapes with the brand's signature aged white Cheddar flavor) and SkinnyPop Halloween Packs will debut, offering consumers a broader variety of flavors to snack on this season.

With Halloween celebrations starting earlier than ever, Hershey is leaning into what it calls Hersheyween , a longer season filled with treats, traditions, and plenty of reasons to celebrate.

"Our Halloween leadership is earned long before consumers walk into a store," said Katie DeCapria, head of Hersheyween at The Hershey Company. "It comes from spending the entire year studying shopper behaviors, tracking emerging trends and understanding what people want from the season. Those insights guide how we show up for Halloween—making sure our Hersheyween lineup delivers something for every taste, tradition and occasion."

Read the original article on Southern Living