Hershey Reveals Halloween 2026 Lineup Including the Return of the Reese’s Pumpkin

NEED TO KNOW

• Hershey will produce 26 million Reese's pumpkins for Halloween 2026, cementing its status as a seasonal favorite

• New treats include Count and Witch shaped Kit Kats, Jolly Rancher Gummies Trickies Minis and Lesser Evil Pumpkin Spice popcorn

• Savory options like Pirate's Booty and Reese's Dipped Pretzels join the lineup alongside Halloween-themed SkinnyPop and Spooky Spaceballs

Reese's pumpkin season has arrived!

On Thursday, Aug. 13, Hershey officially announced its full lineup of sweet and salty snacks for the 2026 Halloween season. The brand's beloved Reese's pumpkins are back, but they're rolling out new treats as well, including Count- and Witch-shaped Kit Kats — in regular, king size and six packs — Lesser Evil Pumpkin Spice popcorn and Jolly Rancher Gummies Trickies Minis Snack Size, which feature fruit-shaped gummies with surprise flavors.

The sweet side of the brand's trick-or-treat offerings includes 15-count bags of Jolly Rancher Gummies Minis Snack Size, which make the juicy, fruit-flavored gummies perfect for snacking, movie nights or trick-or-treaters. Gummies fans can also look forward to the 50-count Jolly Rancher Gummies Assortment, featuring Jolly Rancher Sour Gummies Minis, Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Jolly Rancher Sour Gummies Minis Awesome Reds.

Got a super-sized sweet tooth? Grab a Sweets Assortment Stand-Up Bag, a 120-count assortment that introduces Sour Strips to the Hershey seasonal portfolio and adds Airheads through a partnership with Perfetti Van Melle. The variety bag also includes snack-size packages of Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Twizzlers Twists in Strawberry.

Hershey hasn't forgotten about the chocolate lovers either. The Reese's pumpkin remains the candy king of the Halloween season, with the brand sharing it will produce 26 million Reese's Pumpkins over the course of the season.

But it's not alone in the lineup. Hershey's Cookies 'N' Creme Fangs are back in snack size form for the first time since 2024, and the Hershey Halloween All-Stars (18-count) box includes an assortment of 18 full-size, limited-edition Halloween shapes and flavors thanks to its mix of Reese's Pumpkins, Kit Kat Count & Witch shapes, Kit Kat Ghost Toast and Jolly Rancher Gummies Trickies.

While Hershey may be most associated with sweets, there are also several salty options in its portfolio . The 2026 savory seasonal offerings include 32-count boxes of Pirate's Booty Trick-or-Treat snacks, 18-count boxes of Pirate's Booty Boos & Bites, which feature ghost and monster shapes, a Reese's Sweet & Salty 18-count box of snack-size packs of Reese's Dipped Animal Crackers, Reese's Dipped Pretzels and Reese's Filled Pretzels; SkinnyPop Halloween Packs; and Halloween-themed packs of LesserEvil Spooky Popcorn and LesserEvil Spooky Spaceballs.

Pumpkin spice devotees also have Lesser Evil's Pumpkin Spice popcorn to look forward to. The sweet and salty snack features notes of cinnamon-and-spice goodness on the brand's signature popcorn.

Thanks to Summerween , the Halloween season is starting earlier than ever before, with Hershey noting that consumers are now enjoying the festivities in stages, while embracing a "treat me" mentality.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

Hershey's collection of Halloween 2026 sweet and salty treats are available in stores now.

Read the original article on People