Starbucks launches Peanuts Great Pumpkin merchandise collection
Starbucks is launching a limited-edition merchandise collection with Peanuts, timed to the 60th anniversary of the Halloween special "It's the Great Pumpkin, Charlie Brown." The collection goes on sale Sept. 15 at participating Starbucks locations across the United States, Canada, Latin America, the Caribbean, Europe, the Middle East, Africa, and Asia Pacific, while supplies last, the company said.
Across the 10 items, shoppers will find drinkware, a plush, and accessories, each adorned with imagery from the Peanuts universe. Headlining the lineup is the Snoopy Glass Cold Cup — $39.95, with customers allowed to purchase no more than two — which comes fitted with a Woodstock straw topper, the company said. Other drinkware items include a Stainless Steel Cold Cup featuring Lucy and Snoopy ($32.95), The Great Pumpkin Tumbler ($32.95), a 24-ounce Cold Cup ($27.95), a 14-ounce Ceramic Mug ($29.95), and a 16-ounce Stainless Steel Tumbler ($32.95).
Non-drinkware items in the collection include a Snoopy Plush ($34.95), a Bag Charm ($16.95), a Mini Tote ($29.95), and an Enamel Pin Set ($14.95), the company said.
"The return of Pumpkin Spice Latte and 'It's the Great Pumpkin, Charlie Brown' are both enduring signs that fall has arrived," Dana Pellicano, senior vice president of Global Product Experience at Starbucks, said in a statement. "This collaboration brings those traditions together in a collection designed to celebrate the joy of the season."
Lisa Silverman Meyers, senior vice president of International at Peanuts Worldwide, also commented in a statement: "Like Linus, I eagerly await the coming of The Great Pumpkin this time every year. And as a Pumpkin Spice Latte fan (oatmilk, whipped cream), I am so delighted to again be working with the wonderful people of Starbucks to bring this program to life."
Peanuts Worldwide is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz, the company said. The Peanuts comic strip was first published in 1950.
The Peanuts collection arrives alongside a broader fall push at Starbucks. The company launched its fall 2026 menu last week, headlined by the return of the Pumpkin Spice Latte alongside six new beverages and a separate limited-edition merchandise line called the PSL Society collection. Starbucks also raised its full-year earnings guidance in late July after global comparable store sales rose 7.9% in its fiscal third quarter.
