Discover Coach's Fun Bag Charms to Personalize Your Purse This Fall
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A sleek purse already elevates an outfit — but bag charms allow you to customize your favorite bag and really make it feel more like your own. The bag charm trend has been around for the past few years and is not going away any time soon, largely because it's a simple, fun way to personalize your fashion while still looking chic. Some of our favorite charms on the internet come from Coach's accessories section (no surprise there), and we're laser-focused on adding them to our collection ahead of fall.
The brand offers everything from whimsical and quirky charms (like adorable food – and animal -shaped ones) to upscale designs that cater to popular aesthetic trends (it's not just you that's seen cherries everywhere this summer). Keep scrolling to shop our top Coach bag charms that will completely upgrade your purse game ahead of fall, all for under $100.
Cherry Bag Charm, $95 at Coach
Courtesy of Coach
Add a pop of color to your purse with this darling cherry bag charm, which is available in six variations. We particularly love the brass and red cherry combination above, but you can also opt for fully silver , brass , and there are even some where the cherries themselves are fully encrusted in crystals . How fun! The style above features a glittery resin, so don't worry, there's plenty of sparkle there too.
Book Bag Charm, $95 at Coach
Courtesy of Coach
Book lovers will not be able to get enough of this book bag charm. The piece features the young adult romance titled Friday I'm in Love by Camryn Garrett or the young adult fiction piece titled I'll Give You The Sun by Jandy Nelson. And yes, the micro book is completely readable , and bounded by a leather spine. Time to get out your magnifying glass.
Mini Rowan Bag Charm In Signature Canvas, $75 at Coach
Courtesy of Coach
What decorates a bag better than a mini bag? This adorable bag charm is a smaller version of the popular Coach Rowan bag , complete with a zipper closure (making it a perfect little AirTag holder) and classic dogleash clip that you can attach to your purse with ease. Shoppers described the style as "super cute," and we'd have to agree.
Mushroom Bag Charm, $75 at Coach
Courtesy of Coach
This mushroom bag charm is the ultimate definition of whimsy. Because it's made with a raffia-type material, it'll add some boho '70s vibes (which is so in right now) to any purse, and we'd say it'd look particularly adorable on Coach's Brooklyn Shoulder Bag . It even has an additional gold Coach C charm to make it look ultra-luxe.
Related: Coach's Adorable Bags Are Versatile, Chic, and Go With Literally Every Summer Outfit
Small Pretzel Bag Charm, $95 at Coach
Courtesy of Coach
Foodies should jump on the chance to shop this sweet little pretzel bag charm, which pays homage to one of New York city's most famous snacks. We're hungry just looking at it. Just check out those realistic-looking salt speckles! If you're craving something a little sweeter, you have to see Coach's apple charm .
Strawberry Bag Charm, $95 at Coach
Courtesy of Coach
Strawberry season may technically be over, but it doesn't have to be. Reviewers cited this fruitful accessory as "extra charming," "high-quality," and an "excellent buy." Several customers commented that this makes a perfect little surprise present for a loved one, because really, who doesn't love strawberries? In addition to the dogleash clip, there's an attached split key ring for convenience.
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Related: The Coach Outlet Bags That Will Complete Any Summer Concert Outfit
This story was originally published by Parade on Aug 17, 2026, where it first appeared in the Shopping, Deals & Freebies section. Add Parade as a Preferred Source by clicking here.
