Trader Joe’s tote bags are the unexpected fashion accessory of the moment, to the point that when the cult-favorite grocery store releases bags in new colorways, they quickly go viral online.
The Trader Joe’s canvas totes are probably their most recognizable bags, and while we won’t name favorites, we’re partial to the brand’s durable cooler bags. But the tote that is currently causing a commotion among the Trader Joe’s fandom is one you may not first picture when thinking of the chain’s shopping accessories.
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Eagle-eyed Trader Joe’s fan page traderjoesobsessed recently spotted a $4.99 jute tote bag at the store, sharing photos of the product on the social media page while declaring “Welcome back to Trader Joe’s!”
The bag in question is made with jute and features retro artwork that says “Trader Joe’s” at the top, followed by “1967” in black font in a red rectangle, then a green rectangle outline with “ coffee beans” written inside of it. The “O” in “coffee” is actually a coffee bean, and the green rectangle is framed with the words “product of Pasadena.” The other side of the bag has similar messaging in a different layout, accompanied by the phrase “Premium Roast.”
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“The coffee bean Pasadena jute bag is back $4.99,” the caption read, noting that it’s a limited release before explaining that the bag is “very sturdy and carries a lot of groceries!” Trader Joe’s fans jumped into the comments to share their excitement, writing, “I’ve had this since it came out and used it weekly. Still looks new!” and sharing that they “Love this one!” More said they already have one and are big fans of it, with one person revealing that they “Got it yesterday along with the purple cooler bag.” “Ugh another one I’m eager to get my hands on,” said another commenter.
The “1967” on the bag is a reference to the year the first Trader Joe’s store opened its doors, but as several commenters pointed out, younger generations may not get the historical nod and instead focus on the trendy phrase. “Sixxxxx sevennnnn,” wrote one as another admitted they “love these but I know what my students will say: 6 7.”
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This story was originally published by Parade on Apr 19, 2026, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.
