First Look: American Girl & Hanna Andersson Just Dropped the Sweetest Holiday Collection — Featuring Adorable Mommy & Me Pjs

Jacquelyn Greenfield

Thu, September 25, 2025 at 10:00 AM UTC

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If you and your child are American Girl fans , then you know it's been a big year for the iconic doll brand. They have had loads of cool releases this year, featuring some of the most unique partnerships we've seen from a toy company, like launching the first-ever doll-sized Crocs clog or honoring Clueless . And with just a few months left in the year, American Girl has another iconic collab up its sleeve and we have an exclusive sneak peek here.

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Allow us to introduce you to the new American Girl x Hanna Andersson Holiday Collection ! This new partnership marks another step for American Girl making more of a lifestyle presence. Hanna Andersson is known for creating high-quality children's clothes and some of the most coveted matching family pajamas that people can't get enough of during the holidays. So it makes sense that the two would work together. "American Girl and Hanna Andersson are both beloved multi-generational brands," said Jamie Cygielman, Global Head of Dolls at Mattel in a statement. "Together, we've created a collection of coordinating looks that reflect that American Girl classic style with Hanna Andersson's signature comfort, celebrating connection across generations and cozy moments together."

First Look: American Girl x Hanna Andersson Holiday Collection 2025

AMERICAN GIRL X HANNA ANDERSSON 2025

shop the new collection

Unlike 2024 when the holiday pajamas were just for dolls, toddlers, and girls this year everyone can match perfectly. The new collection features pajamas for adults too! So you, your little one, and their doll can match this season. And if you grew up playing with the loveable dolls, then you know how exciting this is. We're sure all the nostalgia will be flooding back. " This collection is close to our hearts because it celebrates the joy of childhood, past and present." Shared Kara Carter, Hanna Andersson's Chief Product Officer, exclusively to SheKnows. "We grew up with American Girl, and generations of families have grown up with Hanna. The collaboration brings together two childhood favorites in a way that feels really special and perfect for the holidays. The treetop print mixed with our signature stripes creates a festive way for families to all share in the same holiday tradition."

The new American Girl x Hanna Andersson Holiday Collection will be sold at American Girl stores, on AmericanGirl.com , and on HannaAndersson.com . With select styles, including the new women's flannel pajamas being sold exclusively on Hanna Andersson. And because this new drop is expected to be highly sought after, this will be Hanna Andersson's first-ever members-only collection. In order to get your hands on a pair for yourself you'll need to log on or join the Hanna Rewards program . If you're not one yet — don't worry, you can sign up here .