Le Monde Béryl Blends Art, History and Fall Shoes for New Museum-focused Campaign

As Le Monde Béryl continues to mark its 10th anniversary, the London-based, Italian-produced brand has modeled several of its styles alongside historic paintings in a new campaign. The label also quietly opened a New York store at 23 East 67th Street on Thursday. Ahead of a busy fall, the brand went to the Kunsthistorisches Museum in Vienna for its "Le Monde at the Museum" campaign. It was staged within the museum's iconic Picture Gallery — featuring historic paintings by masters including Bruegel, Caravaggio, Rubens and Vermeer. The campaign also visits the lesser known, back-of-house conservation studios. Mica Mule, Chalk Leather. "The Art of Painting', 1666/68, by Johannes Vermeer van Delft." "Le Monde at the Museum" finds model Anna de Rijk discovering the galleries at a pivotal moment in the institution's history, with Picture Gallery director Jennifer Sliwka embarking upon a major rehang of many rooms.  The collection is being reorganized around a new curatorial thesis such that visitors can engage with the work — with Caravaggio being a prominent name — from a fresh perspective. The campaign allows a peek at the inner workings of the museum, including research and restoration, curation and the handling of art. Leigh Johnson captured the campaign, with styling by Vanessa Reid and

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