This $21 Nordstrom Plush Has 9 Adorable Characters So Every Dog Can Find Their New Best Friend
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Every dog has that one toy they refuse to let out of their sight. It rides shotgun during car trips, gets dragged to the food bowl and somehow ends up buried in the couch cushions by bedtime. I know for my fur nephew, it's a rubber chicken that never leaves his side. If your pup hasn't found their forever friend yet, Nordstrom might just have the answer.
Meet the My BFF Plush Dog Toy from Nandog Pet Gear , a $21 stuffed toy from the brand's Dream Collection that's designed to be equal parts cuddle buddy and playtime companion. Each toy features a built-in squeaker paired with crinkle material tucked inside. This combination taps into a dog's natural curiosity and keeps them coming back for another round of fetch , toss or solo chewing.
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Nandog Pet Gear My BFF Plush Dog Toy, $21 at Nordstrom
Nordstrom
The plush comes in nine different character designs, including Gus the Octopus, Stretch the Giraffe, Daisy the Cow, Buzz the Bee, Leo the Lion and Poppy the Flower, so there's an easy option no matter your dog's personality or your own sense of humor about naming their toys.
The fabric is soft and ultra-plush throughout, made to be gentle on teeth and gums, which makes this a solid pick for dogs who like to gum and mouth their toys rather than shred them on sight.
What makes this toy stand out from a basic stuffed animal is the way it's built to serve double duty. The squeaker-and-crinkle combination is enough to hold a dog's attention during an energetic play session, while the soft plush exterior makes it just as appealing for quiet naptime snuggling. It's the kind of toy that can start the day tucked under a paw and end up being tossed across the living room. The My BFF line was built around the idea that comfort and companionship matter just as much as durability.
At $21, it's an easy addition to a Nordstrom pet accessories order or a sweet standalone gift for a new puppy parent looking to give their dog a plush toy that's actually built to be a favorite. With nine characters to choose from, there's plenty of room to find the one that becomes your dog's real-life best friend.
This story was originally published by PetHelpful on Aug 20, 2026, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.
