Play-Doh’s New Floral Arrangement Kits for Adults Are Already Viral Bestsellers
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Get Crafty With Play-Doh's Latest
Blooms by Play-Doh
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Blooms by Play-Doh Garden Set
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Blooms by Play-Doh Meadow Set
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Blooms by Play-Doh Rosy Petite Set
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Blooms by Play-Doh Wildflower Petite Set
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Blooms by Play-Doh Bluebell Petite Set
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Blooms by Play-Doh Blush Set
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If you're anything like me, you can immediately recall the unmistakable aroma of Play-Doh from your childhood: a nostalgic (and trademarked) fragrance that Hasbro, the mega-brand behind this popular modeling compound, claims is "sweet, slightly musky, [and] vanilla-like… with slight overtones of cherry, and the natural smell of a salted, wheat-based dough."
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Itching to go back in time and dig your fingers into those instantly recognizable yellow cans? You can do so once more — yes, even as a full-grown, tax-paying adult — thanks to Hasbro's newest (and already viral) release, Blooms by Play-Doh , which is its first Play-Doh line designed specifically for grown-ups.
Blooms by Play-Doh
Starting at $24.99
Found at Amazon , Target , and Walmart .
Word of these charming floral kits got out just a few days ago, but the Blooms arrangements have managed to clinch the #1 spot on Amazon's "Sculpture Modeling Compounds" new releases list practically overnight. They've also made their way into the hands of A-listers like Millie Bobby Brown , who said she plans to introduce Play-Doh to her daughter in short order.
Additionally available to shop at Target and Walmart starting at $24.99, the Blooms by Play-Doh sets allow kids at heart to construct their very own bouquets of vivid, lifelike flowers out of the famed mixture of flour, water, and salt that makes up Play-Doh.
Multiple assortment options offer something for every kind of crafty anthophile and include the Garden , Meadow , Rosy Petite , Wildflower Petite , Bluebell Petite , and Blush iterations. The products come with intuitive, step-by-step instructions on how to make each petal and leaf come to life with a dedicated shaping tool, ease them onto stems, and seal everything in place with Play-Doh's finishing spray.
Blooms by Play-Doh Garden Set
$39.99
$39.99
"We had so much fun building our bouquet! Cleaning it was super easy, and it was really durable. I love how this is a kit that can be used many times, and I cannot wait to try different colors to match the season of the year," shares one Target reviewer.
Blooms by Play-Doh Meadow Set
$39.99
$39.97
Comes with blooming tool (plunger, base, and nine tube segments), flower cups, flower centers, stems, multi-tool, vase, bouquet organizer, greenery stems, finishing spray, and 20 sticks of scented compound.
Unlike traditional flowers delivered or handed off in-person to someone you love, these babies are guaranteed to last for months versus a few weeks at best. As if that weren't reason enough to recommit to your long-forgotten hobby of yore, each Blooms by Play-Doh release is accompanied by a vase for organizing your masterpiece and benefits from a floral scent— turning your abode into a veritable garden.
"The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn't fade as you grow up, it evolves," Brian Baker, Senior Vice President of Play-Doh at Hasbro, said in an official statement. "Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process, and create something beautiful you can enjoy long after you've made it."
Blooms by Play-Doh Rosy Petite Set
$24.99
$24.97
Ideal for solo enjoyment, date nights, parties, and long plane rides (if your tray table is big enough).
Blooms by Play-Doh Wildflower Petite Set
$24.99
$24.99
Over 50 bought since yesterday at walmart.com .
With this year's "grandma hobbies" trend stretching well beyond the winter months and people's need for meaningful, hands-on experiences as a way to unplug being stronger than ever (per Hasbro's research, approximately one in seven adults is engaging in arts and crafts for stress relief), Play-Doh is coming in hot to deliver your latest excuse for staying in, throwing on a game show in the background, and letting your creativity blossom.
Blooms by Play-Doh Bluebell Petite Set
$24.97
In 100+ shoppers' carts as we speak. (Translation: Waste no time in hitting that buy button and rolling up your sleeves.)
Blooms by Play-Doh Blush Set
$39.99
The new standard for getting her flowers is making them by hand.
Can't get enough? Play-Doh has also rolled out special refill packs for its Blooms line, allowing you to experiment with even more color combinations.
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