Singing 'KPop Demon Hunters' Dolls Are Coming This Fall
If you haven't had your fill of 'Golden,' Mattel's singing Rumi, Mira and Zoey dolls will hit shelves later this year
NEED TO KNOW
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Toys based on Netflix's hit animated movie KPop Demon Hunters are coming to Mattel this year
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Mattel's Rumi, Mira and Zoey dolls that sing the popular song "Golden" will hit shelves in the fall
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Other highlights include a Polly Pocket collaboration and mini Furby figures with 45 sound effects
It's Rumi, Mira and Zoey's time to shine from the stage .... of your kid's bedroom.
Mattel is releasing dolls from Netflix's hit film KPop Demon Hunters
that sing the Grammy-winning
earworm " Golden
" this fall.
Appearing at New York Toy Fair, which took place from Feb. 14 to Feb. 17 at the Javits Center in New York City, each doll sings the chorus to the hit song along with their verses, a Mattel rep tells PEOPLE.
Here's a sneak peek at what to expect:
The dolls, which will retail for $32.39 each and are recommended for ages 6+, wear ensembles from their final performance of the song in the movie, which follows K-Pop girl group HUNTR/X members Rumi, Mira and Zoey as they balance their life in the limelight while secretly fighting demons in a rival boy band, Saja Boys, in their off-hours.
The trio is among the first highly-anticipated toys that fans can expect this year from the animated feature film since its debut on Netflix in June 2025.
Here are a few other highlights from Toy Fair that are coming this year.
KPop Demon Hunters Core Fashion Doll Assortment
Mira, Rumi, Zoey and Juni dolls from Mattel.
Mattel
In addition to singing KPop Demon Hunters dolls, Mattel is also offering a variety of other action figures, including Rumi Mira and Zoey fashion dolls in their looks from the film's opening performance. The group's rival boy band leader, Jinu, also gets his own doll.
Price:$26.99 each
Release date:Fall 2026
Recommended Ages:6+
Polly Pocket's KPop Demon Hunters Collaboration
Polly Pocket's mini HUNTR/X themed charms and Saja Boys soda can capsule keychains.
Mattel (2)
HUNTR/X and the Saja Boys get pocket-sized with these on-the-go keychain clips. Rumi, Mira and Zoey each come in their own ramyeon cup. Their manager, Bobby, and Derpy Tiger also get their own keychain clip. Micro versions of the Saja Boys, meanwhile, come a five-pack set with their own soda can capsules.
Rumi, Mira, Zoey, Bobby and Derpy Tiger Tiny Capsules
Price:$5.39 each
Release date:Fall 2026
Recommended Ages:6+
Saja Boys 5-Pack
Price:$19.43
Release date:Fall 2026
Recommended Ages:6+
Fisher Price's Little People Collector Sets
Fisher Price's collector sets feature the Saja Boys and HUNTR/X.
Kirsten Acuna
Fisher Price has two collector sets out this fall featuring HUNTR/X in their "Golden" attire and the Saja Boys superstars, which include Jinu, Baby, Abby, Romance and Mystery.
HUNTR/X set
Price:$21.59
Release date:Fall 2026
Recommended Ages:8+
Another look at the Fisher Price collector sets.
Mattel (2)
Saja Boys set
Price:$32.39
Release date:Fall 2026
Recommended Ages:6+
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Furby Furblets Derpy Tiger & Saja Boy Demon
The Furby Furblets Saja Boy Demon and Derpy Tiger.
Hasbro (2)
Each mini Furby makes 45 different sound effects—including singing—with the press of its head, mouth or heart gem. Both toys will harmonize if they're in close proximity.
Price:$14.99 each
Release date:July, 15 2026
Recommended Ages:6+
KPop Demon Hunters Monopoly
The game board for 'KPop Demon Hunters' Monopoly.
Kirsten Acuna
Hasbro's latest edition of the classic board game comes with a twist. Instead of collecting properties and cash, the player with the most fans at the game's end will win.
Price:$24.99
Release date:August 1, 2026
Recommended Ages:8+
Read the original article on People
