Target's Cute Crinkly Dog Plushie Is Flying Off Shelves
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There's a very specific moment every pet parent recognizes. The one where you casually reach for a toy, and suddenly your dog is locked in . Ears up, tail going, eyes glued to your every move like this is the most important event of their entire day. You haven't even thrown it yet, and somehow, the excitement is already at a 10.
That's exactly the energy behind this flying squirrel plushie from Target, which pet parents are already rushing to grab. The Skinny Crinkle Flying Squirrel Dog Toy is just $5.99, and it's quickly becoming a go-to for dogs who love toys that do something . Between the crinkle-filled belly and built-in squeaker, this one is basically designed to keep their attention locked in.
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Boots and Barkley Skinny Crinkle Flying Squirrel Dog Toy, $5.99 at Target
Target
What makes this toy stand out is its combination of textures and sounds. The plush exterior keeps it soft and cuddly, which is perfect for dogs who like to carry their toys around or settle in with them after playtime. At the same time, the crinkle and squeak elements bring that extra level of excitement. It's the kind of toy that satisfies both the playful and snuggly sides of your dog's personality.
Related: Target Is Selling a Silly 'Squid the Kid' Octopus Plushie That Dogs Love
It's also designed with a slimmer, flatter shape, which makes it easy for dogs to grab, shake, and toss around (and if your dog loves a dramatic "victory shake," this one absolutely delivers). That said, it's worth noting the durability scale sits at a one out of five, meaning it's best suited for gentle play and soft chewers rather than heavy-duty destruction sessions.
Still, for many pet parents, that tradeoff is worth it, especially when you see how much dogs seem to love it. One reviewer shared , "My pup LOVES the crinkly 'plastic' sounds this one makes!! The moment I pick it up he is ready to chase it when I toss it😁" which, honestly, says everything. Another added , "Only stuffy he has not destroyed in minutes!" which is a rare win in the world of plush toys.
At the end of the day, this is one of those simple finds that just works. It's affordable, engaging, and brings that instant excitement every pet parent is hoping for when they bring home a new toy.
Related: Target Is Selling an Adorable Journal That's Perfect for Dog Lovers
This story was originally published by PetHelpful on Mar 24, 2026, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.
