Sega Sammy Holdings Inc., together with its subsidiaries, engages in the entertainment contents business in Japan, the United States, Europe, and internationally. It operates through Entertainment Contents Business, Pachislot and Pachinko Machines Business, and Gaming Business segments. The Entertainment Contents Business segment engages in the development and sale of consumer game software, such as Full Game and F2P, etc., as well as amusement machines; planning, production, and sale of animated films; and development, manufacture, and sale of toys. Its Pachislot and Pachinko Machines Business segment is involved in the development, manufacture, sale of pachislot and pachinko machines. The Gaming Business segment engages in the development, manufacture, and sale of gaming devices and casino machines; online gaming business; and development and operation of the Paradise City integrated resort. Sega Sammy Holdings Inc. was founded in 1951 and is headquartered in Shinagawa, Japan.