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Hasbro, Inc. (HAS)

119.09 -0.48 (-0.40%)
At close: 4:00:01 PM EDT
119.09 0.00 (0.00%)
After hours: 4:00:16 PM EDT
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Dividend
HAS announced a cash dividend of $0.70 with an ex-date of Nov. 18, 2026
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What's happening with HAS?

6m ago
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Hasbro’s latest coverage centers on a strong third quarter, higher 2026 guidance, and continued momentum at Wizards of the Coast. Magic: The Gathering generated more than $600 million in quarterly revenue, while UBS raised its price target to $137after increasing its earnings forecasts. Zacks also assigned Hasbro a Rank #1 (Strong Buy)rating, though that view reflects Zacks’ methodology rather than a universal analyst consensus.

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  • Previous Close 119.57
  • Open 120.12
  • Bid 110.14 x 200
  • Ask 128.13 x 200
  • Day's Range 118.16 - 120.36
  • 52 Week Range 74.78 - 121.04
  • Volume 1,919,107
  • Avg. Volume 1,942,710
  • Market Cap (intraday) 16.797B
  • Beta (5Y Monthly) 0.44
  • PE Ratio (TTM) 17.75
  • EPS (TTM) 6.71
  • Earnings Date Oct 20, 2026
  • Forward Dividend & Yield 2.80 (2.34%)
  • 1y Target Est 119.08
  • Morningstar Rating Rating available with Stock Picks access

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

corporate.hasbro.com

4,520

Full Time Employees

December 28

Fiscal Year Ends

Leisure

Industry

Recent News

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Performance Overview

Trailing total returns as of 10/30/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

HAS
48.54%
S&P 500 (^GSPC)
10.73%

1-Year Return

HAS
60.59%
S&P 500 (^GSPC)
11.11%

3-Year Return

HAS
199.39%
S&P 500 (^GSPC)
81.91%

5-Year Return

HAS
51.03%
S&P 500 (^GSPC)
64.59%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q3 FY26
Revenue 1.6B
Earnings 394.5M
Profit Margin 24.73%

Q4

FY25

Q1

FY26

Q2

FY26

Q3

FY26

0
500M
1B
2B
14.0%
16.0%
18.0%
20.0%
22.0%
24.0%

Analyst Insights

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Analyst Price Targets

100.00 Low
119.08 Average
119.09 Current
137.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 10/28/2026
Analyst UBS
Rating Action Maintains
Rating Buy
Price Action Raises
Price Target 120 -> 137

Statistics

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Valuation Measures

Annual
  • Market Cap

  • Enterprise Value

  • Trailing P/E

  • Forward P/E

  • PEG Ratio (current)

  • Price/Sales (ttm)

  • Price/Book (mrq)

  • Enterprise Value/Revenue

  • Enterprise Value/EBITDA

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    18.44%

  • Return on Assets (ttm)

    14.09%

  • Return on Equity (ttm)

    139.78%

  • Revenue (ttm)

    5.18B

  • Net Income Avi to Common (ttm)

    955.4M

  • Diluted EPS (ttm)

    6.71

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.43B

  • Total Debt/Equity (mrq)

    374.15%

  • Levered Free Cash Flow (ttm)

    796.7M

Company Insights

Research Reports

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