Spending on AI Is Becoming Almost Impossible for Businesses to Budget Spending on AI Is Becoming Almost Impossible for Businesses to Budget · The Wall Street Journal · Marketwatch Jillian Vordick October 4, 2026 3 min read ANTW GOOG AI use is measured in tokens, but the models’ use of tokens at any given task can be unpredictable. Continue Reading Terms and Privacy Policy Your Privacy Choices More Info