How Beer Companies Stole Happy Hour From Liquor Brands How Beer Companies Stole Happy Hour From Liquor Brands · The Wall Street Journal · Kevin Carter/Getty Images Carol Ryan Wed, November 4, 2026 at 5:30 AM EST 4 min read DEO RI.PA Diageo and Pernod Ricard have missed the cocktails-in-a-can craze, and investors are paying the price. Continue Reading Terms and Privacy Policy Your Privacy Choices More Info