Brown & Brown, Inc.BRO is expanding its technology capabilities with COMPASS, an AI-powered insurance intelligence ecosystem that connects proprietary data, analytics, specialized knowledge and AI-enabled capabilities. The platform is designed to help customers better understand risks, make informed insurance decisions and optimize their insurance portfolios.
The launch comes as the company looks to strengthen underlying growth. In the third quarter of 2026, revenues increased 7.4% year over year to $1.7 billion, while organic revenues grew only 1.2%.
COMPASS could help address this challenge by enabling Brown & Brown to identify additional business opportunities within its existing customer base and compete more effectively for new accounts. Its analytics can help producers identify previously unaddressed risk exposures and coverage gaps, creating opportunities to cross-sell policies and specialized solutions across Property & Casualty, Employee Benefits and Personal Lines. More customized insurance recommendations could also strengthen client relationships and improve retention, supporting recurring organic revenue growth.
The platform has already demonstrated value to customers. Brown & Brown cited a Fortune 50 client that restructured its insurance program using COMPASS analytics, reducing premium spending by 65% while substantially lowering potential risk volatility. Its Health Plan Intelligence capabilities have also helped Employee Benefits customers achieve lower healthcare cost trends.
As COMPASS expands across the business, improved productivity and stronger customer engagement could support operating efficiency and organic growth. However, it remains to be seen whether these capabilities translate into sustained revenue growth and improved margins.
What Are Peers Doing?
Arthur J. Gallagher & Co.AJG is integrating AI, proprietary data and specialist expertise into its insurance brokerage and risk management services. In 2026, Gallagher introduced Blueprint, which combines AI-driven analytics with industry expertise to help clients assess risks and optimize insurance programs.
Willis Towers Watson Public Limited CompanyWTW is also investing in AI and analytics to improve insurance decision-making and productivity. Its RiskIQ Nexus platform consolidates policy, premium, loss and exposure data, helping organisations assess risks and prepare for renewals. Meanwhile, Radar AI Assistant, within Radar Vision, helps insurers identify patterns across pricing, underwriting, claims and portfolio data. These tools could improve analytical efficiency and strengthen client services.
BRO's Price Performance
BRO shares have lost 10.3% over the past year compared with the industry's 0.6% decline.
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BRO's Valuation
The stock is undervalued compared with its industry. It currently trades at a price-to-earnings multiple of 14.60, below the industry average of 16.43.
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Estimate Movement for BRO
The Zacks Consensus Estimate for BRO's 2026 and 2027 earnings per share (EPS) has moved down 0.7% and 0.6%, respectively, in the past 30 days.
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The consensus estimate for BRO's 2026 and 2027 EPS and revenues indicates a year-over-year increase.
BRO stock currently has a Zacks Rank #4 (Sell). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
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This article originally published on Zacks Investment Research (zacks.com).
