This article first appeared on GuruFocus .
XLF drove the day's ETF activity in Visa, as ETFs bought a net $64.1 million of the stock on Thursday. Thirty-eight ETFs were buyers and 23 were sellers, with 153 holding steady. The buying followed a net $65.5 million inflow on Wednesday and a $13.2 million outflow on Tuesday, and marks a second straight day of net purchases. Earlier in the week, funds sold a net $64.8 million on Oct. 23 and bought $29.9 million on Oct. 26.
Track the latest ETF buying and selling trends and search funds in the GuruFocus ETF Screener .
Every ETF and guru trade in V is tracked on the V guru trades page .
Which ETFs bought V on Thursday?
The largest buyers by dollar value were XLF ($77.2 million), DIA ($6.1 million) and IWF ($4.2 million). In all, 38 ETFs added shares and 23 cut them.
| ETF |
Shares changed |
Value |
Weight in ETF |
|---|---|---|---|
| +188,155 |
$77.2M |
8.73% |
|
| +14,835 |
$6.1M |
4.66% |
|
| +10,296 |
$4.2M |
2.12% |
|
| +2,720 |
$1.1M |
1.19% |
|
| +2,345 |
$1.0M |
1.02% |
|
| +2,254 |
$0.9M |
9.74% |
|
| +1,784 |
$0.7M |
2.29% |
|
| +1,710 |
$0.7M |
1.04% |
XLF accounted for the bulk of the move, adding 188,155 shares worth $77.2 million, a 1.67% increase in its stake, with Visa at 8.73% of the fund. DIA added 14,835 shares worth $6.1 million, IWF 10,296 shares worth $4.2 million, and CGBL 2,720 shares worth $1.1 million. Smaller additions came from HCMT , IYG , RDVY and GPIX . Visa, in the Financial Services sector and Credit Services industry, has a market cap of $782.4 billion.
Have ETFs been buying or selling V lately?
Over the last 5 reported days, ETFs were net buyers on 3 and net sellers on 2, so the recent trend is mostly buying.
| Date |
Net value |
Buying |
Selling |
|---|---|---|---|
| Oct. 29 |
$64.1M |
38 |
23 |
| Oct. 28 |
$65.5M |
38 |
11 |
| Oct. 27 |
-$13.2M |
32 |
12 |
| Oct. 26 |
$29.9M |
27 |
13 |
| Oct. 23 |
-$64.8M |
27 |
19 |
What does V do?
Visa is one of the world's leaders in digital payments, operating VisaNet, a proprietary transaction processing network that provides authorization, clearing, and settlement among consumers, financial institution issuers and acquirers, and sellers in more than 200 countries and territories.
Visa's trailing-12-month revenue was $45.90 billion, up 7.1% over one year, with a gross margin of 77.3% and a net margin of 51.2%. It trades at a P/E of 34.41, P/B of 22.25 and P/S of 17.51, with a market cap of $782.4 billion. Its GF Score is 97, and the GF Value of $372.74 compares with a price of $413.59. The dividend yield is 0.71% and the stock is up 18.64% year to date.
V at a glance
| Measure |
Value |
|---|---|
| Price |
$413.59 |
| Market cap |
$782.40B |
| Revenue (trailing 12 months) |
$45.90B |
| Revenue growth (1 year) |
+7.1% |
| Gross margin |
77.3% |
| Net margin |
51.2% |
| P/E |
34.41 |
| P/B |
22.25 |
| P/S |
17.51 |
| 97/100 |
|
| GF Value |
$372.74 |
| Dividend yield |
0.71% |
| Year-to-date return |
+18.64% |
For a closer look, open the V stock summary , its GF Value chart and insider buying and selling .
What should investors watch next for V?
Watch whether ETF buying extends past the two-day streak, after the prior five sessions alternated between inflows and outflows.
Based on ETF holdings changes reported for Oct. 29, 2026.
