This article first appeared on GuruFocus .
In Thursday's session, QQQ led the move, cutting 387,136 shares worth $94.4 million as ETFs posted a net $146.8 million of Amazon selling. More funds traded the other way, with 44 ETFs buying versus 25 selling, but in smaller amounts. The net outflow snapped a two-day run of inflows, after $308.2 million came in on Wednesday and $65.7 million on Tuesday. The move follows a $225.8 million net outflow on Monday and a $34.8 million inflow on Friday.
For the full record of ETF and guru buying and selling in AMZN, see the AMZN guru trades page .
Which ETFs sold AMZN on Thursday?
The largest sellers by dollar value were QQQ ($94.4 million), SPY ($73.3 million) and IVV ($20.8 million). In all, 44 ETFs added shares and 25 cut them.
| ETF |
Shares changed |
Value |
Weight in ETF |
|---|---|---|---|
| -387,136 |
-$94.4M |
4.13% |
|
| -300,828 |
-$73.3M |
3.60% |
|
| -85,485 |
-$20.8M |
3.60% |
|
| -74,900 |
-$18.3M |
4.15% |
|
| -16,571 |
-$4.0M |
3.60% |
|
| -11,414 |
-$2.8M |
10.09% |
|
| -5,718 |
-$1.4M |
3.20% |
|
| -5,620 |
-$1.4M |
3.56% |
QQQ 's $94.4 million reduction was the largest, followed by SPY at $73.3 million and IVV at $20.8 million. QLD cut $18.3 million, SPYM $4.0 million, FDN $2.8 million, and IWV and PBUS $1.4 million each. Amazon operates in the Consumer Cyclical sector and Internet Retail industry, with a market cap of $2.59 trillion.
Have ETFs been buying or selling AMZN lately?
Over the last 5 reported days, ETFs were net buyers on 3 and net sellers on 2, so the recent trend is mostly buying.
| Date |
Net value |
Buying |
Selling |
|---|---|---|---|
| Oct. 29 |
-$146.8M |
44 |
25 |
| Oct. 28 |
$308.2M |
43 |
14 |
| Oct. 27 |
$65.7M |
44 |
12 |
| Oct. 26 |
-$225.8M |
30 |
17 |
| Oct. 23 |
$34.8M |
31 |
15 |
What does AMZN do?
Amazon.com serves consumers, sellers, developers, enterprises, content creators, and advertisers through three segments: North America, International, and Amazon Web Services. Its online and physical stores sell hundreds of millions of products directly and on behalf of third-party sellers, who pay fees and commissions; fulfillment is handled through Amazon's own logistics network.
Amazon's trailing-12-month revenue was $797.46 billion, up 14.4% over one year, with a 51.4% gross margin and 17.0% net margin. It trades at a P/E of 19.43, P/B of 4.23 and P/S of 3.28. The GF Score is 95, and GF Value of $257.21 compares with a price of $240.35. The stock is up 4.13% year to date.
AMZN at a glance
| Measure |
Value |
|---|---|
| Price |
$240.35 |
| Market cap |
$2.59T |
| Revenue (trailing 12 months) |
$797.46B |
| Revenue growth (1 year) |
+14.4% |
| Gross margin |
51.4% |
| Net margin |
17.0% |
| P/E |
19.43 |
| P/B |
4.23 |
| P/S |
3.28 |
| 95/100 |
|
| GF Value |
$257.21 |
| Year-to-date return |
+4.13% |
For a closer look, open the AMZN stock summary , its GF Value chart and insider buying and selling .
What should investors watch next for AMZN?
Watch whether the net selling extends beyond one day, given the alternating inflows and outflows over the past week.
Based on ETF holdings changes reported for Oct. 29, 2026.
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