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Meituan (SEHK:3690) Stock Looks Cheap Relative To Its Sales Base

Meituan has seen its stock decline sharply over the past few years, which puts fresh focus on whether the current Hong Kong$76.10 share price lines up with the sales the business is generating. For anyone tracking the company, the question now is how much revenue power the market is really paying for.

  • Over 5 years the share price has fallen 73.1%, which puts long term expectations about the value of Meituan's sales under the microscope.

  • The business model leans on high volumes and tight unit economics across food delivery and local services, which can influence how investors value each dollar of revenue compared with a more asset heavy company.

  • Your read on Meituan is one view; the desks covering it have another. See what analysts think Meituan's shares could be worth .

The stock's next move may depend on whether today's valuation is well supported by Meituan's current and potential future sales base.

If you are weighing whether Meituan's current Hong Kong$76.10 price fairly reflects its sales, it can help to compare that question across 195 high quality undervalued stocks .

Does Meituan Look Undervalued on Sales?

P/S fits Meituan because investors often look at how much they are paying for each unit of revenue in a high volume, service heavy platform business.

From that perspective, Meituan trades on a P/S of 1.0x, which is below both the hospitality industry average of 0.7x and the peer group at 1.8x. The fair value model suggests a higher P/S would be typical for a business with Meituan's profile, so the current tag sits under that implied range rather than above it. For a stock where the share price has already reset, the key question is whether the existing sales base and economics justify the gap between this traded multiple and the higher level suggested by the tailored fair ratio.

For readers trying to judge Meituan, the takeaway is that the market is not assigning a rich price to each Hong Kong dollar of revenue, at least compared with what the fair value framework points to. That makes the quality and durability of those sales the real swing factor for whether this lower P/S looks attractive or not. Explore the numbers behind Meituan's P/S valuation .

SEHK:3690 P/S Ratio as at Oct 2026
SEHK:3690 P/S Ratio as at Oct 2026

The Meituan Narrative: What Would Justify Today's Price?

Simply Wall St Narratives for Meituan pick up where the P/S puzzle leaves off. They outline which paths for Meituan's growth, profitability and earnings would need to occur for the current valuation to appear too low or too high relative to today's share price. Each narrative links its figures to a clear view on how revenue momentum, margin profile and key risks might evolve so you can revisit the reasoning as new information becomes available.

The community is split on Meituan, with one camp seeing more upside left in the story than the other.

Bull case: 31% undervalued

"Broader deployment of Meituan's in house AI stack such as LongCat, Xiao Tuan and merchant facing AI agents, with R&D spending remaining elevated, has scope to improve marketing efficiency, staff productivity and delivery routing…"

Discover why this Narrative puts Meituan at 31% undervalued .

Bear case: roughly fairly valued

"Meituan's nationwide expansion of occupational injury insurance from July 1, 2026 for every courier and every order, alongside pension subsidies and critical illness care, structurally raises welfare related expenses and could lock in a permanently higher cost of revenue base…"

Explore why this Narrative puts Meituan at roughly fairly valued .

One more piece of the Meituan puzzle before you move on

Before you lean too hard on any valuation work around Meituan, it helps to know who is steering the business, how their interests line up with yours, and what incentives are actually driving key decisions. See who runs Meituan and how they are paid .

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include 3690.HK .

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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