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Tomra Systems (OB:TOM) On PPWR Hopes And Insider Buying Looks Cheap

Tomra Systems (OB:TOM) has drawn investor attention after its recent share price performance. The stock closed at NOK 90.30 on 9 October 2026, with year to date and 1-year total returns both showing clear declines.

For Tomra Systems, the recent 1-day share price return of 1.63% sits against a weak backdrop. The 30-day share price return is down 8.32%, and the 1-year total shareholder return has fallen 35.66%, which points to fading momentum rather than a short-term blip.

Scan other potential opportunities with pressured momentum by comparing Tomra Systems to a curated set of 175 high quality undervalued stocks that combine quality fundamentals with weaker recent returns.

Bulls see Tomra Systems as a quality recycler of cash flows trading at a steep discount, while bears see a value trap after years of weak returns. Which side do the current valuation signals support?

Most Popular Narrative: 63% Undervalued

Tomra Systems is framed as heavily discounted in the leading narrative, with a fair value of NOK243.43 set against the NOK90.30 closing price. That gap is large enough that readers focusing on valuation stories are treating it as a core part of the Tomra Systems investment debate.

Tomra Systems ASA is a Norwegian based industrial machinery maker that generates most of its revenues from machines and sensors for collection (56%), food (25%) and recycling waste materials (17%), with total 2025 net revenue of €1,318 million (€1.318 billion). The company is described as set to benefit from PPWR, which is the European Union's Packaging Waste Regulation (PPWR) that became mandatory on August 12, 2026, setting strict new sustainability, labeling and reduction standards for all packaging in EU countries. In Portugal, for example, where I live, I can testify that PPWR is already effective and you can see Tomra machines in many places with people using them extensively. Insiders of Tomra Systems have recently been net buyers of the company's shares. For example, CEO Tove Andersen bought 17,650 shares on 29/5/2026 and CFO Eva Sagemo also bought 5,430 shares on the same date, while many more insiders such as EVPs and administrators have been buyers as well. Note: they are purchasing, not receiving company employee offers or grants. Commentators argue this is because they view the company as very undervalued after a significant decline from its previous peak and see strong potential ahead. Large European countries such as Germany, France, Italy and Spain are expected to implement PPWR in their own ways, and Tomra Systems is viewed as a leading provider of these waste recycling machines. Observers also note that other countries outside the EU are watching the mechanism and may adopt similar approaches.

See why 4 investors see Tomra Systems as 63% undervalued .

Result: Fair Value of NOK243.43 (UNDERVALUED)

Still, Tomra Systems faces real pressure if PPWR rollouts are slower than bulls expect, or if recent share price weakness signals deeper concern about future demand.

Find out about the key risks to this Tomra Systems narrative .

Another View: Tomra Systems Through The P/E Lens

There is a very different message once Tomra Systems is viewed through its P/E ratio instead of fair value models. The stock trades on 30.1x earnings, which is higher than the European machinery group at 20.6x and only slightly below peers at 31.6x, while the fair ratio sits at 41x.

That mix of a richer tag than the wider industry but a discount to the fair ratio points to valuation risk if sentiment cools, yet also leaves scope for the multiple to move closer to that 41x level if optimism about the business rebuilds. Which side of that balance do you think the market leans toward next?

See what the numbers say about this price — find out in our valuation breakdown.

OB:TOM P/E Ratio as at Oct 2026
OB:TOM P/E Ratio as at Oct 2026

Next Steps

Mixed messages on Tomra Systems so far. If you want to move fast and decide where you stand, start by weighing the 3 key rewards and 1 important warning sign .

Looking for more Tomra Systems style investment ideas?

If Tomra Systems has sharpened your focus on valuation and risk, do not stop there. Use the same discipline to widen your opportunity set with targeted screeners.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include TOM.OL .

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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