• In early August 2026, Wix.com reported Q2 revenue of US$563.06 million, up from US$489.93 million a year earlier, but swung from net income of US$57.70 million to a net loss of US$76.36 million while reaffirming low- to mid-teens full-year revenue growth guidance.

• On the same day, Thryv Holdings announced a partnership with Wix.com that combines Thryv's approximately 100,000 SaaS customers and marketing tools with Wix's global website, unified commerce, and payments platform to broaden the technology stack available to service-focused small and medium businesses.

• Next, we'll examine how Wix's stronger-than-expected AI-driven Q2 performance and margin-focused Base44 progress may influence its existing investment narrative.

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Wix.com Investment Narrative Recap

To own Wix.com today, you need to believe its AI tools and Base44 platform can offset intense competition and rising costs while turning user growth into durable, profitable revenue. The Q2 beat and improved Base44 margins support the near term catalyst around AI monetization, but the swing to a net loss and the new AI-focused class action highlight that execution risk and cost discipline remain front and center.

The Thryv partnership looks most relevant here, because it links Wix's AI and commerce stack with roughly 100,000 additional SaaS customers, reinforcing the catalyst around broader SMB adoption. At the same time, it indirectly tests a key risk from the lawsuit allegations: whether Wix's AI products can deliver enough real world value to justify the investments that are currently pressuring margins and weighing on short term earnings optics.

Yet beneath the stronger Q2 and new partnerships, investors should be aware of...

Read the full narrative on Wix.com (it's free!)

Wix.com's narrative projects $2.9 billion revenue and $326.7 million earnings by 2029. This requires 12.5% yearly revenue growth and about a $367 million earnings increase from -$40.6 million today.

Uncover how Wix.com's forecasts yield a $78.63 fair value , a 22% upside to its current price.

Exploring Other Perspectives

Before this Q2 beat, the most pessimistic analysts were assuming about US$2.8 billion in 2029 revenue with only US$112.9 million in earnings, highlighting how concerns over prolonged AI and Base44 spending could still reshape today's more optimistic AI catalyst story.

Explore 11 other fair value estimates on Wix.com - why the stock might be worth 30% less than the current price!