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The latest update lifts WPP's fair value estimate from £3.07 to £3.49, putting a fresh spotlight on where the stock might reasonably trade. That change sits alongside analyst targets that range from a cautious £2.40 to more optimistic views between £3.90 and £4.35, underscoring how split opinion is on the pace of any improvement in growth and margins. Read on to see what is driving this wide spread in expectations and how you can track the evolving story around WPP from here.

Analyst Price Targets don't always capture the full story. Head over to our Company Report to find new ways to value WPP.

What Wall Street Has Been Saying

🐂 Bullish Takeaways

• Rothschild & Co Redburn re initiated coverage of WPP with a Buy rating and a £4.35 price target, which signals confidence in the company's ability to improve organic growth, margins and cash conversion over time.

• Citi lifted its WPP price target from £2.85 to £4.30 and kept a Neutral stance. The higher target points to more constructive views on how the business could execute against its current plan.

• JPMorgan also raised its WPP price target from £3.50 to £3.90 while maintaining a Neutral rating, suggesting some recognition of potential progress on growth and profitability, even if the firm is not outright positive.

🐻 Bearish Takeaways

• Goldman Sachs initiated coverage of WPP with a Sell rating and a £2.40 price target. The firm highlights limited visibility on a return to what it calls healthy organic growth under the current asset mix.

• Goldman indicates that a more positive stance on WPP would likely depend on asset disposals that, in its view, could support better growth execution if carried out effectively.

Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there's more to the story. Head to the Simply Wall St Community to discover more perspectives!

We've flagged 3 risks for WPP. See which could impact your investment.

How This Changes the Fair Value For WPP

• Fair Value for WPP has moved from £3.07 to £3.49.

• Revenue growth assumptions now reflect a steeper decline, from a 10.40% fall to a 12.92% fall.

• Profit margin expectations have been adjusted from 3.00% to 1.78%.

• The future P/E multiple has changed from 15.66x to 35.02x.

• The discount rate has shifted from 11.19% to 13.49%.

Never Miss an Update: Follow The Narrative

Narratives connect WPP's business story to a structured set of forecasts and a fair value, so you can see how the numbers line up with the thesis. They refresh as new company news, guidance and analyst assumptions come through.