Sep. 28 turned out to be a challenging day for authorities in Los Angeles as a bunch of crypto streamers vandalized the Hollywood sign.
Situated on Mount Lee in the Santa Monica Mountains in Griffith Park, the Hollywood sign is one of the globally recognized American cultural landmarks due to its association with the U.S. film industry.
What happened?
On Sep. 28, a group of crypto streamers vandalized the Hollywood sign in LA by unfurling a large Pump.fun logo.
Launched in January 2024, Pump.fun is a Solana -based meme coin launchpad where anyone can create and immediately trade coins, requiring the least technical prowess.
For the unversed, a meme coin is a type of cryptocurrency that is created as a parody of the mainstream cryptocurrencies. However, the popularity of coins like Dogecoin — a parody of Bitcoin — has turned it into a serious segment within the digital assets economy.
Creators, who launch their meme coins on Pump.fun, frequently livestream different antics to gain virality on social media and thereby pump prices up.
This is exactly what the latest instance is about.
Related: What are meme coins? Explained
A group of pump.fun streamers, behind BASEDD House (BASEDD), wanted to draw attention to the coin and they simply unfurled a pump.fun logo on the second O letter in the Hollywood sign.
The action caught the attention of popular influencers like Mario Nawfal and YouTube channels like The Hollywood Fix .
The tactic proved to be successful for a while as the controversy drove BASEDD's price up before it began to plummet.
One of the streamers, who goes by the handle @OGshoots on X, kept releasing the footage on the social media platform and even posted when the police arrested the group.
However, the group was later let go, one of the streamers shared .
One of the streamers, @OGshoots, bet on the future of livestreaming on pump.fun in an X post ,
"the craziest stunts will be streamed on pumpfun
the greatest personalities will stream on pumpfun
insane experiments will be streamed on pumpfun"
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Reddit users disapprove of crypto stunt
However, several members on the popular social forum, Reddit, disapproved of the move.
While several users failed to register the logo for what it was, a few users were quick to recognize the trend.
"Pump.fun icon lol some degen trying to prompt their sh*tcoin," a user wrote . "This looks like the pump.fun logo. Crypto losers my guess," wrote another user.
One user even mocked those falling for such "pump" coins,
"I can't imagine being the type of person who sees "pump" in a crypto name and thinking it sounds like a good place to put money."
Notably, PUMP, the native token of the pump.fun platform, surged as much as 20% to hit $0.006031 on Sep. 28. The cryptocurrency was trading at $0.005662 at press time.
Disclaimer:The information provided here is for general informational purposes only and should not be considered financial advice. You should consult with a licensed financial advisor before making any investment or financial decisions. Cryptocurrencies are highly speculative and volatile.
This story was originally reported by TheStreet on Sep 29, 2025, where it first appeared in the Investing section. Add TheStreet as a Preferred Source by clicking here.
