Rumble (RUM) is back in focus after launching Rumble Wallet with Tether and MoonPay, a non-custodial crypto wallet inside its video platform that lets audiences tip creators directly in USDT, Tether Gold, and Bitcoin.
See our latest analysis for Rumble.
The Rumble Wallet launch comes on top of a busy spell that includes a proposed business combination with Northern Data to expand its cloud and GPU footprint and a new President of Sales for Rumble Advertising. Even with these updates, the share price is US$6.63, with a year to date share price return of 4.08% and a 1 year total shareholder return decline of 43.09%. This points to some short term momentum but a weaker longer term experience for shareholders.
If you are looking beyond a single platform stock, it could be worth scanning other video, creator economy, or media related names and seeing how they compare with fast growing stocks with high insider ownership .
With a 43.09% 1-year total shareholder return decline, rapid reported revenue and net income growth rates, and a last close of US$6.63 versus a US$22.00 analyst target, is there mispricing here or is the market already baking in future growth?
Most Popular Narrative: 69.9% Undervalued
Against the last close of US$6.63, the most followed narrative sets a fair value of US$22.00 per share, built on ambitious growth and profitability assumptions.
Accelerated investment in AI and cloud infrastructure, including a potential acquisition of Northern Data, positions Rumble to capitalize on the secular trend toward scalable, decentralized compute and alternative cloud solutions, potentially unlocking high-value enterprise and government client segments and enhancing long-term gross margins and earnings.
Want to see what kind of revenue climb and margin shift could support that US$22.00 figure, plus the earnings multiple that underpins it all? The narrative lays out a detailed path for faster top line expansion, a swing from deep losses toward positive earnings, and a future valuation multiple that sits well above typical sector levels. The full story is in how those three ingredients are stitched together.
Result: Fair Value of $22 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, the same aggressive AI and cloud push, along with the all-share Northern Data deal, could strain cash and execution if revenue or margins fall short.
Find out about the key risks to this Rumble narrative.
Another View: High Sales Multiple Raises Questions
That US$22 fair value rests on strong growth and margin improvements, but the current P/S of 21.7x tells a different story. The US Interactive Media and Services industry sits around 1x, peers are at 2.2x, and the fair ratio model points to 4.1x, which signals meaningful valuation risk if expectations cool. How comfortable are you with paying that kind of premium?
See what the numbers say about this price — find out in our valuation breakdown.
Build Your Own Rumble Narrative
If you look at the numbers and come to a different conclusion, or just want to stress test the assumptions yourself, you can build a complete thesis in minutes by starting with Do it your way .
A great starting point for your Rumble research is our analysis highlighting 1 key reward and 1 important warning sign that could impact your investment decision.
Looking for more investment ideas?
If Rumble has you thinking about what else might be out there, it is a good time to line up a few fresh ideas and see how they compare.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include RUM .
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