Valley tech company doing ambient scent marketing gets backed with $1.3M

SOUTH DEERFIELD — MassDevelopment provided a $1.3 million loan to Smart Connected Ventures for the company's expansion in Franklin County.

Smart Connected Ventures ' brands include ScentBridge scent solutions and the BlueStreak internet of things platform. It promises that a network of sensors and software can automate everything from retail to heavy equipment operation.

ScentBridge, the company said, revolutionized the ambient scent marketing industry.

"SCV improves the way services are delivered and maintained through our connected device, IoT technology," said SCV Inc. CEO Todd Becker in a written statement. "We are excited to work with MassDevelopment in helping us to expand our business."

Becker said the SCV systems are used by companies in fitness, gaming and other industries to improve their customer experience through scent.

Scents available through ScentBridge diffusers include "Zen," "White Tea" and an aroma apparently made for one casino customer, "Caesars."

MassDevelopment is the state's development finance agency and land bank.

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