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Vivendi in last ditch effort to avert EU fine for closing Lagardere deal too soon

The logo of Vivendi is seen in Paris · Reuters

By Foo Yun Chee

BRUSSELS, Dec 10 (Reuters) - French media conglomerate Vivendi made a ​last-ditch effort on Wednesday to stave off ‌a potential EU antitrust fine, following charges it closed ‌its acquisition of publisher Lagardere before receiving regulatory approval.

Vivendi, represented by more than a dozen lawyers, made its case to senior competition ⁠officials and lawyers ‌at the European Commission as well as French antitrust officials at ‍a day-long closed hearing. Lagardere's lawyers were also present.

All the participants declined to comment.

The Commission, which acts ​as the EU competition watchdog, in its ‌July charge sheet said Vivendi breached the standstill obligation set out in the bloc's merger rules.

The company, which has rejected the charges, risks a fine of as much as ⁠10% of its global ​annual revenue if found guilty ​of breaking EU rules.

The Commission, which takes a tough line against procedural violations ‍and has ⁠handed out stiff fines in recent years, is set to issue its decision ⁠next year.

It cleared the Lagardere deal prior to opening ‌the investigation.

(Reporting by Foo Yun Chee; ‌Editing by Kirsten Donovan)

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