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Bread Financial Holdings, Inc. (BFH)

103.41 -2.25 (-2.13%)
At close: October 30 at 4:00:03 PM EDT
103.41 0.00 (0.00%)
After hours: October 30 at 5:05:00 PM EDT
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Dividend
BFH announced a cash dividend of $0.25 with an ex-date of Nov. 30, 2026
Chart Range Bar
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  • Previous Close 105.66
  • Open 104.03
  • Bid 40.51 x 10000
  • Ask 113.00 x 20000
  • Day's Range 101.72 - 104.83
  • 52 Week Range 59.26 - 114.53
  • Volume 613,575
  • Avg. Volume 526,603
  • Market Cap (intraday) 3.926B
  • Beta (5Y Monthly) 1.18
  • PE Ratio (TTM) 8.10
  • EPS (TTM) 12.76
  • Earnings Date (est.) Jan 28, 2027
  • Forward Dividend & Yield 1.00 (0.97%)
  • 1y Target Est 115.25
  • Morningstar Rating Rating available with Stock Picks access

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

www.breadfinancial.com

6,000

Full Time Employees

December 31

Fiscal Year Ends

Credit Services

Industry

Recent News

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Performance Overview

Trailing total returns as of 10/30/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

BFH
40.76%
S&P 500 (^GSPC)
10.73%

1-Year Return

BFH
68.93%
S&P 500 (^GSPC)
11.11%

3-Year Return

BFH
300.36%
S&P 500 (^GSPC)
81.91%

5-Year Return

BFH
66.02%
S&P 500 (^GSPC)
64.59%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q3 FY26
Revenue 1.02B
Earnings 150M
Profit Margin 14.75%

Q4

FY25

Q1

FY26

Q2

FY26

Q3

FY26

0
200M
400M
600M
800M
1B
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%

Analyst Insights

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Analyst Price Targets

86.00 Low
115.25 Average
103.41 Current
131.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 10/23/2026
Analyst Barclays
Rating Action Maintains
Rating Equal-Weight
Price Action Lowers
Price Target 110 -> 107

Statistics

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Valuation Measures

Annual
  • Market Cap

  • Enterprise Value

  • Trailing P/E

  • Forward P/E

  • PEG Ratio (current)

  • Price/Sales (ttm)

  • Price/Book (mrq)

  • Enterprise Value/Revenue

  • Enterprise Value/EBITDA

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    19.95%

  • Return on Assets (ttm)

    2.38%

  • Return on Equity (ttm)

    15.87%

  • Revenue (ttm)

    2.69B

  • Net Income Avi to Common (ttm)

    526M

  • Diluted EPS (ttm)

    12.76

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    3.96B

  • Total Debt/Equity (mrq)

    --

  • Levered Free Cash Flow (ttm)

    --

Company Insights

Research Reports

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